Channel and Product Analyst (RE-ADVERTISE)

Volkswagen Group; Sandton; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Remote work up to 20%

Job summary

Volkswagen Group Africa is seeking a Channel & Product Analyst to join the One Aftersales team in Sandton. The role focuses on building business cases for Genuine Parts campaigns, evaluating effectiveness through turnover, HPg and parts sales, and boosting customer loyalty.

Based in Sandton, the analyst will monitor performance, prepare insights, and support dealer campaigns, reporting monthly results to drive growth and profitability.

Qualifications

• Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT related field.
• A post graduate qualification (MBA/MBL/Honours) would be advantageous.

Responsibilities

• Develop and implement Genuine Parts campaigns and promotions.
• Coordinate Dealer Genuine Parts incentive programmes.
• Set, monitor, and report on Dealer performance targets.
• Ongoing monthly analysis of HPG performance.
• Prepare monthly performance reports and insights.
• Support the Field Force with Dealer performance data.

Skills

Data analysis

Marketing analytics

Incentive planning

Stakeholder collaboration

Education

Bachelor/Master in Marketing, Sales, Business or IT

MBA/MBL/Honours preferred

Tools

Power BI

Tableau

Python

Google Analytics

MS Office

Job description

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Channel and Product Analyst (RE-ADVERTISE)

At Volkswagen Group Africa, we are more than a car manufacturer – we are a global mobility company driven by innovation, quality, and our people. With operating sites in Kariega (Uitenhage), Centurion, and Sandton, we combine a proud heritage of engineering excellence with a strong focus on the future. We produce vehicles and mobility solutions that deliver performance, safety, and sustainability. Our success is powered by diverse, skilled, and passionate employees who value collaboration, integrity, and continuous improvement. As part of the global Volkswagen Group, we operate in a dynamic environment where innovation, digitalization, and sustainability shape everything we do. Joining Volkswagen Group Africa means being part of a team building mobility for generations – responsibly, sustainably, and together.

ABOUT THE ROLE

We are seeking a creative and innovative Channel & Product Analyst to join our ONE.After Sales team. The successful candidate will be responsible for developing business cases for Genuine Parts campaigns and promotions, and evaluating their effectiveness by monitoring Genuine Parts turnover, Homogenous Parts Group (HPG) and Part number sales, as well as customer loyalty. This position is based in One Aftersales Department - NSO (Sandton)

KEY RESPONSIBILITIES

• Develop and implement Genuine Parts campaigns and promotions.
• Work with the After Sales Marketing Consultant to develop marketing briefs for campaigns and promotions
• Coordinate Dealer Genuine Parts incentive programmes.
• Set, monitor, and report on Dealer performance targets.
• Ongoing monthly analysis of HPG performance
• Prepare monthly performance reports and insights.
• Support the Field Force with Dealer performance data.
• Develop and distribute Dealer campaign bulletins.
• Respond to Dealer campaign and incentive queries.
• Conduct competitor and Independent Aftermarket (IAM) pricing analysis.
• Develop strategic product plans to support business growth.
• Identify opportunities to increase sales and market share.
• Monitor parts performance and recommend improvements.
• Support initiatives that enhance customer loyalty and profitability

REQUIREMENTS

Minimum Qualifications:

• Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT related field
• A post graduate qualification (i.e. MBA/MBL/Honours) would serve as a distinct advantage

Experience:

• 3 years’ minimum experience in a Sales, Aftersales and Marketing environment
• Parts technical experience is desired
• Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is desired
• Program and Project Management experience would serve as a distinct advantage
• Must have a good knowledge of Dealer After Sales operations
• Understanding of branding principles would be an advantage
• Incentive management experience would be an advantage
• Sound understanding of the market and competitive environment
• Data analysis to derive insights, meaning and themes Design thinking skills

Ready to grow with us?

Volkswagen Group Africa is committed to achieving and sustaining an equitable and representative workforce. In line with our Employment Equity Plan, preference will be given to suitably qualified candidates from designated groups.

VWGA communicates with integrity and transparency.

Issued on behalf of HR

Job ID: 28316

Location: ZA

Shift: Full-time

Contract type: Unlimited

Remote Working: Up to 20%

Posting Date: 14 Oct 2026

Are you in?

We are looking for new talent, employees who want to achieve, believe in innovative power of ideas, leaders who are able to collaborate and adapt to the mobility of the future, take ownership, responsibility, accountability and diverse thinkers in order to embrace our differences.