Automotive Channel & Product Growth Analyst

On Line Personnel; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

On Line Personnel seeks a Channel and Product Analyst to drive data-driven campaigns in the automotive aftermarket. Based in Johannesburg, you will analyze dealer performance, develop parts promotions, and collaborate with marketing to brief campaigns and incentives.

You will work with data from multiple sources, applying analysis tools to uncover insights and inform strategic product plans for growth and improved profitability.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering or IT related field.
• Postgraduate qualification (MBA/MBL/Honours) would serve as a distinct advantage.
• 3 years’ minimum experience in a Sales, Aftersales and Marketing environment.
• Parts technical experience is desired.

Responsibilities

• Develop and implement genuine parts campaigns and promotions.
• Coordinate Dealer Genuine Parts incentive programmes.
• Set, monitor, and report on Dealer performance targets.
• Ongoing monthly analysis of performance.
• Prepare monthly performance reports and insights.
• Support the Field Force with Dealer performance data.
• Develop and distribute Dealer campaign bulletins.
• Respond to Dealer campaign and incentive queries.
• Conduct competitor pricing analysis.
• Develop strategic product plans to support business growth.

Skills

Data analysis

Marketing and sales

Program / project management

Branding principles

Incentive management

Market analysis

Education

Bachelor’s or Diploma in Marketing/Business/Data/Engineering/IT

Postgraduate qualification (MBA/MBL/Honours) advantageous

Tools

Power BI

Tableau

Python

Google Analytics

MS Office

Job description

On Line Personnel seeks a Channel and Product Analyst to drive data-driven campaigns in the automotive aftermarket. Based in Johannesburg, you will analyze dealer performance, develop parts promotions, and collaborate with marketing to brief campaigns and incentives.

You will work with data from multiple sources, applying analysis tools to uncover insights and inform strategic product plans for growth and improved profitability.