Channel And Product Analyst (Automotive)

Staff Solutions Recruitment; Gauteng; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Staff Solutions Recruitment is seeking a results-driven After Sales Marketing Specialist to develop and optimize Genuine Parts campaigns. You will collaborate with management to present business cases, monitor campaign performance, and support strategic initiatives across the ONE After Sales unit.

You will work on promotions, dealer incentives, and pricing research, using tools like Power BI/Tableau to analyze data and improve market share, obsolescence reduction, and retail performance.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT, or a related field.
• Experience with data-driven campaigns and aftersales initiatives.
• Proven ability to develop and analyze marketing campaigns and promotions.

Responsibilities

• Develop business cases for Genuine Parts campaigns and promotions and present them for approval to After Sales management and Finance Controlling.
• Monitor and evaluate campaign effectiveness by tracking Genuine Parts sales and loyalty metrics.
• Support and contribute to strategic projects across the After Sales business unit.
• Assist in initiatives involving Own Workshop and Over the Counter channels within After Sales.
• Collaborate to develop marketing initiatives for slow- and medium-moving Genuine Parts to increase sales and reduce obsolescence.
• Draft marketing briefs and dealer bulletins for campaigns.
• Coordinate and track Dealer performance, including incentive programs, ensuring alignment with market share and volume goals.
• Provide performance data to Field Force Team to support dealer sales and retail performance.
• Benchmark Genuine Parts against competitors to identify opportunities and threats.
• Assist Dealers with queries related to campaigns and incentive programs.
• Conduct IAM parts pricing research and develop strategic product plans to ensure competitiveness.

Skills

MS Office

Data analytics

Analytical thinking

Communication skills

Design thinking

Strategic planning

Presentation skills

Cross-functional collaboration

Education

Diploma or Bachelors in Marketing

Business Management

Data Management/Science

Commerce

Engineering

IT

Tools

Power BI

Tableau

Google Analytics

Python

Job description

Key Responsibilities

• Develop business cases for Genuine Parts campaigns and promotions and present them for approval to After Sales management and Finance Controlling.
• Monitor and evaluate campaign effectiveness by tracking Genuine Parts sales (total turnover, HPGs, and individual Part Numbers) and Customer Loyalty metrics.
• Support and contribute to strategic projects across the ONE. After Sales business unit.
• Assist in initiatives involving Own Workshop and Over the Counter (OTC) channels within ONE. Aftersales.
• Collaborate with the After Sales Marketing Consultant to develop and implement marketing initiatives for slow- and medium-moving Genuine Parts to increase sales and reduce obsolescence.
• Draft marketing briefs and Dealer bulletins for campaigns and promotions.
• Coordinate and track Dealer performance, including managing Genuine Parts incentive programs (target setting, tracking, and payouts), ensuring alignment with market share and volume goals.
• Provide performance data to the Field Force Team to support their efforts in enhancing Dealer sales and retail performance.
• Benchmark Genuine Parts against competitors to identify opportunities and emerging threats.
• Assist Dealers with queries related to campaigns, promotions, and incentive programs while maintaining consistent parts performance reporting.
• Conduct Independent Aftermarket (IAM) parts pricing research and develop strategic product plans to ensure competitiveness and address customer needs.

Qualification Requirements

Diploma or Bachelors degree in:
Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT, or a related field.

Experience Requirements

Minimum 3 years' experience in a Sales, Marketing, or After Sales environment.

Essential Skills & Competencies

• Proficient in MS Office (Word, Excel, PowerPoint, Outlook).
• Strong skills in data analytics tools (e.g. Power BI, Tableau, Google Analytics, Python).
• Excellent analytical thinking, conceptualization, and data interpretation abilities.
• Skilled in both tactical execution and long-term strategic planning.
• Solid understanding of OEM/Importer and Dealer After Sales operations.
• Strong campaign and promotions management abilities.
• Exceptional communication skills (verbal and written), with strong interpersonal and collaboration capabilities.
• Design thinking mindset; self-motivated team player.
• High-level presentation and reporting skills with strong attention to quality.
• Market awareness and a keen sense of competitive positioning.

Added Advantage

• Postgraduate qualification (MBA, MBL, or Honours).
• Experience in program and project management.
• Understanding of branding principles and prior incentive management experience.