Casino Database Marketing Lead

Table Mountain Casino Resort; Cape Town; On-site; ZAR 1,457,000 - 2,104,000; Full time

Job summary

A leading gaming venue seeks a Manager of Database Marketing to oversee and optimize database systems and drive marketing initiatives. Ideal candidates will have a Bachelor's in a relevant field and at least 2 years of experience in database marketing, preferably in the gaming industry. Responsibilities include managing database projects, analyzing effectiveness, and developing financial reports to enhance marketing strategies. This position involves minimal travel and requires a gaming license.

Qualifications

• Minimum 2 years of experience in database marketing and data analysis.
• Experience in a casino or gaming environment.
• Familiarity with loyalty programs and player tracking systems.

Responsibilities

• Ensure database systems are optimally designed for performance.
• Manage database marketing projects for accuracy and integrity.
• Analyze the effectiveness of database marketing efforts.

Skills

Database marketing experience

Python for data analysis

MySQL database administration

SQL for querying databases

Dashboard/report development

Education

Bachelors in Data Science, Statistics, Mathematics, Analytics, or related field

Tools

Power BI

Tableau

Job description

A leading gaming venue seeks a Manager of Database Marketing to oversee and optimize database systems and drive marketing initiatives. Ideal candidates will have a Bachelor's in a relevant field and at least 2 years of experience in database marketing, preferably in the gaming industry. Responsibilities include managing database projects, analyzing effectiveness, and developing financial reports to enhance marketing strategies. This position involves minimal travel and requires a gaming license.