Cape Town Chief of Social Media & Content Strategy

Placements24; Cape Town; On-site; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Executive salary & bonus

Private healthcare

Share options

Professional development budget

Annual leave

Relocation assistance

Modern Cape Town office

Employee assistance program

Team retreats

Job summary

Placements24 in Cape Town seeks a visionary Head of Social Media & Content Strategy to lead our online narrative for a growing e-commerce brand. You will define a holistic social and content roadmap, mentor a diverse team, and ensure a consistent brand voice across Instagram, Facebook, TikTok, LinkedIn, YouTube and more.

The ideal candidate has 10+ years in social media and content, leadership experience, strong analytics, SEO understanding, and a track record with consumer brands.

Qualifications

• Master's degree in Marketing, Communications, Journalism, or related field.
• 10+ years in social media management and content strategy, with 3–5 years in a leadership role.
• Proven success in developing and executing social media/content strategies for consumer brands, preferably in e-commerce.
• Expertise with Sprout Social, Hootsuite, Google Analytics, and content management systems (CMS).

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business objectives and brand guidelines.
• Lead and mentor a team of social media managers, content creators, and community managers.
• Define KPIs for social media and content marketing; track progress against goals.
• Manage the social media calendar for timely, consistent posting.
• Monitor conversations, engage with the community, and manage online reputation.
• Analyze performance data and provide actionable optimization recommendations.
• Collaborate with marketing to integrate social/media strategies into campaigns.
• Identify emerging trends and technologies to keep the brand at the forefront.
• Manage relationships with influencers, brand ambassadors, and content partners.
• Develop crisis communication plans for social media.
• Ensure content adheres to brand standards, legal requirements and ethics.

Skills

Strategic thinking

Leadership

Content strategy

Analytics

Education

Master's degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Google Analytics

CMS

Job description

Placements24 in Cape Town seeks a visionary Head of Social Media & Content Strategy to lead our online narrative for a growing e-commerce brand. You will define a holistic social and content roadmap, mentor a diverse team, and ensure a consistent brand voice across Instagram, Facebook, TikTok, LinkedIn, YouTube and more.

The ideal candidate has 10+ years in social media and content, leadership experience, strong analytics, SEO understanding, and a track record with consumer brands.