Cape Town Brand Strategy Lead

Placements24; Cape Town; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Performance bonuses

Brand leadership opportunity

Health insurance + pension

Career development and training

Cape Town location

Job summary

Placements24 in Cape Town seeks a Marketing Manager to lead brand strategy and strengthen the company’s identity. You will work with product, sales and creative teams to craft narratives that resonate with target audiences and drive market penetration.

The ideal candidate has 6+ years in marketing, with 3+ in brand/strategic roles, and an MBA is preferred. This role offers a dynamic, collaborative environment and opportunities for growth in a leading company.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• 6+ years of progressive experience in marketing with at least 3 years in brand/strategic marketing.
• MBA preferred or equivalent experience.

Responsibilities

• Develop and execute a comprehensive brand strategy to enhance awareness, perception, and loyalty in the market.
• Oversee the creation of all marketing materials and campaigns, ensuring brand consistency.
• Conduct market research and competitive analysis to inform brand positioning.
• Collaborate with the digital marketing team to translate brand messaging online.
• Manage relationships with external agencies to achieve brand goals.
• Measure and report on brand campaign effectiveness and health metrics.

Skills

Brand strategy

Brand management

Market research

Stakeholder management

Project management

Storytelling

Communication

Education

Bachelor's in Marketing

MBA

Job description

Placements24 in Cape Town seeks a Marketing Manager to lead brand strategy and strengthen the company’s identity. You will work with product, sales and creative teams to craft narratives that resonate with target audiences and drive market penetration.

The ideal candidate has 6+ years in marketing, with 3+ in brand/strategic roles, and an MBA is preferred. This role offers a dynamic, collaborative environment and opportunities for growth in a leading company.