Cape Town PR Strategy Lead — Brand Growth & Crisis

Placements24; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical aid plan

Retirement annuity

Generous annual leave

Professional development opportunities

Exclusive company events

Job summary

Placements24 in Cape Town, Western Cape, is seeking a visionary Lead PR Strategist to steer our public relations and reputation initiatives. You will design high-level campaigns, collaborate with executives, marketing, and product teams, and drive measurable results in a competitive market.

With a strong background in media relations and digital PR, you will mentor a PR team, manage budgets, and stay ahead of industry trends.

Qualifications

• Master's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• At least 10 years in public relations with a minimum of 3 years in leadership or strategic planning roles.
• Proven track record of developing and executing comprehensive PR campaigns.
• Exceptional written, verbal, and presentation skills.
• Strong network of media contacts in South Africa and internationally.
• Expertise in crisis management and reputation protection.
• Proficiency with digital PR tools and social media analytics.

Responsibilities

• Develop and implement overarching PR strategies aligned to business goals and brand reputation.
• Oversee media relations, including press releases, outreach, and spokesperson training.
• Cultivate relationships with key media figures, journalists, bloggers, and industry influencers.
• Manage the company's online reputation and digital PR initiatives.
• Develop and manage crisis communication plans with timely responses.
• Collaborate with marketing and sales for integrated campaigns.
• Analyze campaign performance and provide ROI reports.
• Manage PR budgets and allocate resources effectively.
• Mentor junior staff to foster excellence and collaboration.

Skills

Media relations

Digital PR

Corporate communications

Leadership

Budget management

Strategic thinking

Education

Master's degree in Communications/PR/Journalism/Marketing

Tools

Digital analytics tools

Job description

Placements24 in Cape Town, Western Cape, is seeking a visionary Lead PR Strategist to steer our public relations and reputation initiatives. You will design high-level campaigns, collaborate with executives, marketing, and product teams, and drive measurable results in a competitive market.

With a strong background in media relations and digital PR, you will mentor a PR team, manage budgets, and stay ahead of industry trends.