Global Brand Strategy Lead

Global One; Cape Town; On-site; ZAR 279,000 - 390,600; Full time

Job summary

A leading marketing firm in Cape Town seeks a Brand Strategist to develop and execute its brand strategy. This role involves conducting market research, analyzing consumer behavior, and creating initiatives to enhance brand awareness. The ideal candidate will have a Bachelor's degree in marketing, with 3-5 years of experience in brand strategy. Strong strategic thinking and excellent communication skills are essential. The position plays a key role in maintaining the brand's identity and digital presence.

Qualifications

• 3-5 years of experience in brand strategy or related field.
• Experience with market research and analysis of consumer behavior.
• Strong strategic thinking and problem-solving skills are essential.

Responsibilities

• Gather feedback from sales to analyze consumer behavior.
• Craft the differentiation strategy for the brand.
• Create guidelines defining the company's voice online and offline.
• Brief creative teams on marketing projects and campaigns.
• Conduct competitive research to identify strengths and weaknesses.
• Design promotional campaigns for new products.
• Develop a social media strategy to enhance engagement.
• Assess performance of advertising campaigns and events.
• Analyze market trends for new opportunities and challenges.

Skills

Market research

Consumer behavior analysis

Strategic thinking

Problem-solving

Excellent communication skills

Education

Bachelor's degree in marketing or communications

Job description

A leading marketing firm in Cape Town seeks a Brand Strategist to develop and execute its brand strategy. This role involves conducting market research, analyzing consumer behavior, and creating initiatives to enhance brand awareness. The ideal candidate will have a Bachelor's degree in marketing, with 3-5 years of experience in brand strategy. Strong strategic thinking and excellent communication skills are essential. The position plays a key role in maintaining the brand's identity and digital presence.