Campaign-Driven Social Media Specialist | E‑Commerce

Placements24

Soweto

On-site

ZAR 83,000 - 165,000

Full time

8 days ago

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Benefits offered by this job

Hourly rate or project-based pay

Job summary

Placements24 in Soweto, Gauteng is seeking a Social Media Campaign Specialist to concept, launch, and optimize targeted campaigns across Facebook, Instagram, Twitter, and TikTok to boost brand awareness, traffic, and conversions.

You will craft campaign content, manage budgets, monitor performance, and report insights, collaborating with the marketing team to align with business goals. On-site role with growth opportunities in a dynamic e-commerce environment.

Qualifications

Proven experience in managing social media campaigns in an e-commerce setting.
Strong campaign planning, execution, and measurement knowledge.
Proficiency with social media advertising platforms and tools.
Excellent written and verbal communication skills.
Detail-oriented with strong project management skills.

Responsibilities

Plan and execute social media campaigns across platforms such as Facebook, Instagram, Twitter, and TikTok.
Develop campaign-specific content, including visuals, copy, and videos, ensuring brand consistency and engagement.
Manage paid social media advertising for campaigns, including targeting, budget allocation, and performance monitoring.
Analyze campaign performance data, identify key insights, and provide recommendations for optimization.
Monitor campaign progress against objectives and report on key metrics.
Engage with target audiences during campaigns, responding to comments and inquiries.
Collaborate with the marketing team to align campaign strategies with overall business goals.
Stay updated on campaign best practices and emerging social media advertising trends.
Identify opportunities to leverage new campaign features and creative approaches.