Business Development /Sales Rep - Cape Region

Esteem Recruitment Ltd; Cape Town; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Toyota Hilux provided

Travelling costs covered

Commission-based earnings potential

Job summary

Esteem Recruitment Ltd is seeking a Regional Sales Representative for the Western Cape. The role focuses on growing the regional customer base, opening new distribution channels, and building brand presence across retailers, schools and clubs.

The ideal candidate is a high-performing sales professional with a proven ability to generate revenue and manage a territory independently. Based in the Western Cape with travel requirements, the role includes promotions, in-store events, and regular

Qualifications

• Proven experience in a senior sales, territory sales or business development role.
• Demonstrable track record in generating new business and achieving sales targets.
• Experience in FMCG or related consumer goods sectors is preferred.
• Experience calling on wholesalers, retailers or distributors.
• Strong stock management and expiry-date control knowledge.

Responsibilities

• Identify, pursue and secure new business opportunities throughout the Western Cape.
• Develop relationships with wholesalers, SPAR stores, schools, sports clubs and other distributors.
• Identify new distribution channels and increase product penetration in the region.
• Negotiate trading terms and sales agreements with buyers.
• Plan and execute promotions and in-store demonstrations; Saturdays may be required.
• Grow regional sales, accounts and market share; provide market feedback.

Skills

Senior sales experience

Territory sales

New business development

Negotiation

Self-motivated

Independent work

Communication skills

Relationship building

Job description

Regional Sales Representative – Western Cape

Industry: FMCG / Consumer Goods / Food & Consumables
Location: Western Cape (or willing to travel and spend a minimum of four nights per week in the region)

. The Opportunity

This is an exciting opportunity for an ambitious, high-performing sales professional to take ownership of a substantial growth market

Perhaps a recently retired person who loves a challenge .

The Western Cape represents significant untapped potential for the company's products. The successful individual will have the opportunity to build the regional customer base, establish brand recognition and directly influence the company's growth and market penetration.

The company is looking for someone who knows how to sell, knows how to open doors and, most importantly, knows how to turn opportunities into revenue.

1. Purpose of the Role

The Regional Sales Representative will be responsible for driving sales growth, developing new business opportunities and expanding the company's market presence throughout the Western Cape.

The successful candidate will take ownership of developing an underdeveloped regional market, introducing and promoting the company's products, securing new customers and building sustainable business relationships with key retailers, wholesalers, distributors and institutions.

This is a senior, results-driven sales position suited to a highly motivated individual with a proven track record in new business development and the ability to grow a territory independently.

2. Key Responsibilities

New Business Development & Sales Growth

• Identify, pursue and secure new business opportunities throughout the Western Cape.

• Develop relationships with major wholesalers, SPAR stores, schools, sports clubs and other potential distributors.

• Identify new distribution channels and opportunities to increase product penetration in the region.

• Engage with key decision-makers and negotiate trading terms and sales agreements.

• Explore opportunities for product listings with retailers such as SPAR and Boxer.

• Grow sales volumes, customer accounts and regional market share.

Brand Development & Promotions

• Drive brand awareness and product visibility in a relatively untapped market.

• Plan and execute product promotions, in-store demonstrations and tastings.

• Organise and participate in promotional activities and marketing initiatives.

• Conduct regular customer visits and identify opportunities to increase product uptake.

• Be available to conduct promotional activities on Saturdays, particularly at month-end.

Customer & Account Management

• Build and maintain strong relationships with existing and prospective customers.

• Monitor customer inventory levels and ensure appropriate stock availability.

• Manage product expiry dates and stock rotation at customer premises.

• Identify slow-moving stock and implement initiatives to improve product movement.

• Provide feedback on customer requirements, competitor activity and market trends.

Territory Management

• Take full responsibility for developing and managing the Eastern Cape territory.

• Plan and manage customer visits, sales activities and promotional schedules.

• Identify opportunities across different towns and distribution networks.

• Provide regular sales performance updates and market feedback to management.

3. Minimum Requirements & Experience

• Proven experience in a senior sales, territory sales or business development role.

• Demonstrable track record in generating new business and achieving sales targets.

• Experience in FMCG, food products, consumable goods or a related industry is strongly preferred.

• Previous experience calling on wholesalers, retail chains, independent retailers or distributors.

• Experience negotiating with buyers and securing new customer accounts.

• Strong understanding of stock management, product rotation and expiry-date control.

• Experience organising in-store promotions, product demonstrations and tastings.

• Excellent communication, negotiation and relationship-building skills.

• Ability to work independently, manage a territory and deliver results with minimal supervision.

• A valid driver's licence.

4. Personal Attributes

The ideal candidate will be:

• Highly driven, ambitious and commercially minded.

• A natural hunter with a strong new-business development mentality.

• Self-motivated, energetic and results-oriented.

• Confident in approaching decision-makers and securing new business.

• Resilient, persuasive and comfortable working in a competitive sales environment.

• Proactive in identifying opportunities and overcoming challenges.

• Able to take ownership and accountability for regional sales performance.

This is not an entry-level sales position. The company is looking for a proven sales performer who can take ownership of a significant growth opportunity and make a measurable impact on the business.

5. Location & Travel Requirements

• Ideally based in the Western Cape.

• Candidates based elsewhere will be considered, provided they are willing and able to spend a minimum of four nights per week in the Western Cape.

• Flexibility to travel extensively throughout the region.

• Availability to conduct promotional activities on Saturdays, particularly at month-end.

6. Remuneration & Benefits

• Basic salary plus performance-based commission.

• Remuneration will be commensurate with the candidate's experience, seniority and proven sales track record.

• Significant earning potential for a high-performing individual who successfully develops the territory.

• Company-branded Toyota Hilux bakkie provided.

• Petrol and business-related travelling costs covered by the company.