Business Development Representative (Outbound Sales Calls, UK Market)

The Sales Centre co; Cape Town; On-site; ZAR 162,000 - 195,000; Full time

Job summary

The Sales Centre co in Cape Town is seeking a cold calling sales representative to generate leads for a UK-based consultancy. You will contact senior decision-makers at UK companies and book introductory meetings with the founder.

This is a lead-generation role, not closing deals, with UK business hours and full-time 40 hours per week. You will research prospects, build call lists, handle objections, and maintain a clean pipeline.

Qualifications

• 4+ years in outbound B2B cold calling or SDR roles.
• Experience calling UK businesses and senior buyers.
• Fluent/Excellent spoken and written English.
• Strong ability to communicate clearly and concisely.
• Experience selling services or consultancy is a plus.
• Familiarity with manufacturing or industrial sectors is beneficial.
• Strong numeracy in dial-to-conversation metrics.
• Organised, self-motivated and able to work independently.
• Proficient with CRM and sales prospecting tools.

Responsibilities

• Qualify prospects based on needs, size, turnover and authority.
• Make outbound calls to senior roles at UK mid-size and large businesses.
• Book 8+ qualified meetings per month.
• Build and research call lists using LinkedIn and other tools.
• Follow up with concise emails and messages.
• Log activities and report weekly metrics.
• Track who was contacted and follow up or suppress as requested.
• Provide feedback on messaging and target sectors.
• Schedule introductory meetings via Calendly.

Skills

Outbound B2B cold calling

UK business outreach

Excellent English

Clear and concise communication

Experience selling services/consulting

Manufacturing/industrial familiarity

Dial-to-conversation metrics

Organised and self-motivated

CRM and prospecting tools

Tools

CRM software

Job description

Location: Cape Town
Salary: R16,000 per month
Hours: Full-time, 40 hours per week (UK business hours)

About the role

Our client is a UK-based business consultancy that helps manufacturers and industrial businesses improve their supply chains, operations and growth strategy. Their clients mainly work in automotive, aerospace, energy, FMCG and food & beverage.

Our client is looking for a cold calling sales representative to generate leads from companies that want to buy consultancy services and learn how the business can help them. You will phone senior decision-makers at UK companies and book qualified introductory meetings with the company's founder. You will research prospects, start conversations, handle objections and keep a clean pipeline. You will not be closing deals. Your job is to get the right people into a meeting.

What you'll do

• Qualify prospects based on business needs, company size, turnover and decision-making authority

• Make outbound calls to Operations Directors, COOs, Heads of Manufacturing and similar senior roles at mid-size and large UK businesses

• Book 8 or more qualified meetings per month

• Build and research call lists using LinkedIn Sales Navigator, Cognism, Kaspr, Apollo, Lush or similar tools

• Follow up calls with short, well-written emails, LinkedIn messages and links to relevant industry publications

• Log every activity and report weekly on dials, conversations, meetings and show-up rates

• Keep track of who you have called, who wants a meeting, who has asked for a call back later (and call them back), and who has asked not to be contacted again

• Give feedback on messaging, target sectors and the objections you hear

• Book introductory meetings for interested prospects using Calendly (access provided)

What we're looking for

• 4+ years in outbound B2B cold calling, appointment setting or SDR work

• Experience calling UK businesses (essential) and senior-level buyers (strongly preferred)

• Excellent spoken and written English, with a clear, professional and confident phone manner

• Ability to communicate clearly and concisely

• Experience selling services, consultancy or other intangible offerings (not physical products) is a strong plus

• Familiarity with manufacturing, engineering or industrial sectors is a bonus

• Good knowledge of your own numbers: dial-to-conversation and conversation-to-meeting ratios

• Organised and self-motivated, able to work independently without supervision

• Comfortable with CRM and sales prospecting tools