Business Development Representative

Sales Centre; Cape Town; On-site; ZAR 162,000 - 195,000; Full time

Job summary

Sales Centre in Cape Town is seeking a cold calling sales representative to generate leads for a UK-based consultancy. You will contact senior decision-makers, qualify opportunities, and book introductory meetings for the founder. No closing of deals is required.

You will build call lists, follow up with emails, and maintain a clean pipeline using CRM tools. English fluency and experience with outbound B2B sales are essential.

Qualifications

• 4+ years in outbound B2B cold calling, appointment setting or SDR work.
• Experience calling UK businesses (essential) and senior-level buyers (strongly preferred).
• Excellent spoken and written English with a clear, professional phone manner.
• Comfortable with CRM and sales prospecting tools.

Responsibilities

• Qualify prospects based on business needs, company size and authority.
• Make outbound calls to senior roles at UK mid-size and large businesses.
• Book 8 or more qualified meetings per month.
• Log activities and report weekly on dials, conversations, meetings and show-ups.

Skills

Outbound B2B

Cold calling

Appointment setting

Sales prospecting

CRM experience

Tools

LinkedIn Sales Navigator

Cognism

Kaspr

Apollo

Lusha

Job description

Location: Cape Town
Salary: R16,000 per month
Hours: Full-time, 40 hours per week (UK business hours)

About the role

Our client is a UK-based business consultancy that helps manufacturers and industrial businesses improve their supply chains, operations and growth strategy. Their clients mainly work in automotive, aerospace, energy, FMCG and food & beverage.

Our client is looking for a cold calling sales representative to generate leads from companies that want to buy consultancy services and learn how the business can help them. You will phone senior decision-makers at UK companies and book qualified introductory meetings with the company’s founder. You will research prospects, start conversations, handle objections and keep a clean pipeline. You will not be closing deals. Your job is to get the right people into a meeting.

What you’ll do

• Qualify prospects based on business needs, company size, turnover and decision‑making authority

• Make outbound calls to Operations Directors, COOs, Heads of Manufacturing and similar senior roles at mid‑size and large UK businesses

• Book 8 or more qualified meetings per month

• Build and research call lists using LinkedIn Sales Navigator, Cognism, Kaspr, Apollo, Lush or similar tools

• Follow up calls with short, well‑written emails, LinkedIn messages and links to relevant industry publications

• Log every activity and report weekly on dials, conversations, meetings and show‑up rates

• Keep track of who you have called, who wants a meeting, who has asked for a call back later (and call them back), and who has asked not to be contacted again

• Give feedback on messaging, target sectors and the objections you hear

• Book introductory meetings for interested prospects using Calendly (access provided)

What we’re looking for

• 4+ years in outbound B2B cold calling, appointment setting or SDR work

• Experience calling UK businesses (essential) and senior‑level buyers (strongly preferred)

• Excellent spoken and written English, with a clear, professional and confident phone manner

• Ability to communicate clearly and concisely

• Experience selling services, consultancy or other intangible offerings (not physical products) is a strong plus

• Familiarity with manufacturing, engineering or industrial sectors is a bonus

• Good knowledge of your own numbers: dial‑to‑conversation and conversation‑to‑meeting ratios

• Organised and self‑motivated, able to work independently without supervision

• Comfortable with CRM and sales prospecting tools