Brand Strategist

Placements24; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary bonus

Health insurance

Paid time off

Professional development

Hybrid work

Brand growth

Job summary

Placements24 is seeking a strategic and creative Brand Strategist to define and evolve their brand identity and market positioning across key touchpoints.

You will conduct market research, analyze competitive landscapes, and translate insights into actionable brand initiatives that drive growth and build brand equity within a hybrid work setup.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; Master's preferred.
• Minimum of 5 years in brand management or marketing strategy.
• Proven track record of developing and implementing impactful brand strategies.
• Strong analytical skills for interpreting market research and data.
• Excellent written and verbal communication with brand storytelling expertise.
• Experience in a hybrid team environment with stakeholder management.

Responsibilities

• Develop and execute comprehensive brand strategies, including positioning, messaging, and visual identity guidelines.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities.
• Collaborate with marketing, product development, and creative teams to ensure brand consistency.
• Develop brand narratives and key messages that communicate the brand's value proposition.
• Oversee implementation of brand strategies, monitor performance, adjust to meet objectives.
• Champion the brand internally, educate teams on guidelines and foster a strong brand culture.

Skills

Brand strategy

Market analysis

Stakeholder management

Communication

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree preferred

Job description

About the Role

Our client is seeking a strategic and creative Brand Strategist to define and evolve their brand identity and market positioning. In this key role, you will be instrumental in shaping the narrative and visual direction of the brand across all touchpoints, ensuring a cohesive and compelling message that resonates with target audiences. You will conduct market research, analyze competitive landscapes, and develop actionable strategies to build brand equity and drive growth. This position offers a hybrid work arrangement, fostering collaboration and providing flexibility. The ideal candidate is a thought leader with a passion for understanding consumer behavior and translating insights into impactful brand initiatives.

Key Responsibilities

• Develop and execute comprehensive brand strategies, including brand positioning, messaging, and visual identity guidelines.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities for brand differentiation and growth.
• Collaborate with marketing, product development, and creative teams to ensure brand consistency across all campaigns and initiatives.
• Develop brand narratives and key messages that effectively communicate the brand's value proposition to target audiences.
• Oversee the implementation of brand strategies, monitoring performance and making adjustments as needed to achieve strategic objectives.
• Champion the brand internally, educating teams on brand guidelines and fostering a strong brand culture.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in brand management, marketing strategy, or a related field.
• Proven track record of developing and successfully implementing impactful brand strategies.
• Strong analytical skills with the ability to interpret market research and consumer data.
• Excellent written and verbal communication skills, with expertise in crafting compelling brand narratives.
• Experience working in a hybrid team environment, demonstrating strong collaboration and stakeholder management skills.

Benefits

• Competitive annual salary with performance-driven bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and flexible working arrangements.
• Opportunities for professional development and strategic thinking workshops.
• A dynamic and collaborative hybrid work environment that values strategic vision and creativity.
• The chance to shape the future of a growing brand.