Brand Communications Lead

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Fully remote

Executive-level benefits

Health, dental, and vision coverage

Professional development budget

Impactful leadership role

Job summary

Placements24 in South Africa is seeking a visionary Brand Communications Lead to steer our communication strategy in a fully remote capacity. This senior role defines and amplifies the brand’s voice across channels, balancing clarity with impact and building a coherent messaging framework that resonates with diverse audiences.

You will lead content creation, collaborate with marketing, product, and sales, and measure outcomes with KPIs.

Qualifications

• Extensive experience in brand management or corporate communications with strategy focus.
• Proven track record developing brand campaigns and messaging across channels.
• Excellent copywriting, editing, and storytelling abilities.
• Strong knowledge of digital marketing, social media and traditional media.
• Leadership experience managing cross-functional projects.

Responsibilities

• Develop and execute brand communication strategies aligned with business goals.
• Define and maintain brand voice, tone, and messaging guidelines across all platforms.
• Oversee content creation across website, social media, and collateral.
• Manage internal and external communication channels for consistency.
• Collaborate with marketing, product, and sales to integrate efforts.
• Measure effectiveness and report on KPIs.

Skills

Brand strategy

Corporate communications

Public relations

Copywriting

Digital marketing

Leadership

Cross-functional leadership

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

CMS

Social media platforms

Job description

About the Role

Our client is seeking a visionary Brand Communications Lead to spearhead their communication strategy in a fully remote capacity. This senior role is responsible for defining and amplifying the brand's voice across all communication channels, ensuring consistency, clarity, and impact. You will develop overarching communication plans, manage key messaging, and oversee content creation initiatives to build brand equity and foster strong audience connections. This is a leadership opportunity for a strategic communicator who thrives in a remote setting.

Key Responsibilities

• Develop and execute comprehensive brand communication strategies aligned with business goals.
• Define and maintain the brand's voice, tone, and messaging guidelines across all platforms.
• Oversee the creation of engaging content, including website copy, social media updates, and marketing collateral.
• Manage internal and external communication channels to ensure consistent brand representation.
• Collaborate with marketing, product, and sales teams to integrate communication efforts.
• Measure and analyze the effectiveness of communication strategies, reporting on key performance indicators.

Requirements

• Extensive experience in brand management, corporate communications, or public relations, with a focus on strategy.
• Proven ability to develop and implement successful brand communication campaigns.
• Exceptional copywriting, editing, and storytelling skills.
• Strong understanding of digital marketing, social media, and traditional media landscapes.
• Demonstrated leadership capabilities and experience managing cross-functional projects.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Benefits

• Highly competitive salary and executive-level benefits.
• Fully remote position offering ultimate work-life integration and flexibility.
• Premium health, dental, and vision coverage.
• Generous budget for professional development, conferences, and learning opportunities.
• A pivotal role in shaping the future of a growing brand with significant impact.