Brand Communications Lead

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health coverage

Career development

Job summary

Placements24 is seeking a strategic Brand Communications Lead to shape and elevate the brand image. You will develop integrated communication strategies, craft brand stories, and oversee PR across touchpoints. The role requires collaborating with marketing, product and sales to ensure a cohesive narrative.

You will manage brand content, monitor sentiment, and lead cross-functional teams in a hybrid Stellenbosch setup, with opportunities for advancement and a competitive package.

Qualifications

• Bachelor's degree in Marketing, Communications, PR or related field.
• 6+ years in brand management, corporate communications, or PR with brand focus.
• Proven track record of delivering successful brand campaigns.
• Excellent writing, editing, and storytelling skills.
• Experience with digital marketing, social media, and content strategy.
• Strong leadership and ability to influence stakeholders.

Responsibilities

• Develop and implement integrated brand communication strategies.
• Create compelling brand stories and messaging frameworks.
• Manage public relations, media outreach and influencer collabs.
• Oversee brand content for consistency in tone and voice.
• Monitor brand sentiment and adjust strategies accordingly.
• Collaborate with marketing, product and sales for coherence.

Skills

Brand strategy

Content creation & writing

Public relations

Digital marketing

Leadership

Project management

Stakeholder influence

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Social media tools

CMS

PR software

Job description

About the Role

Our client is seeking a strategic and creative Brand Communications Lead to shape and elevate their brand's public image. This role will involve developing and executing integrated communication strategies that align with brand objectives, managing brand messaging across all touchpoints, and overseeing PR efforts. You will work collaboratively with marketing, product, and sales teams to ensure a cohesive brand narrative. This position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility in Stellenbosch.

Key Responsibilities

• Develop and implement overarching brand communication strategies that enhance brand awareness and perception.
• Create compelling brand stories and messaging frameworks for various audiences and platforms.
• Manage public relations activities, including media outreach, press releases, and influencer collaborations.
• Oversee the creation of all brand-related content, ensuring consistency in tone and voice.
• Monitor brand sentiment and market perception, adjusting strategies as needed.
• Collaborate with internal teams to ensure brand consistency across all marketing and communication efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 6+ years of experience in brand management, corporate communications, or public relations, with a focus on brand strategy.
• Proven track record of developing and executing successful brand communication campaigns.
• Excellent writing, editing, and storytelling skills.
• Experience with digital marketing, social media, and content strategy.
• Strong leadership and project management skills, with the ability to influence stakeholders.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health, dental, and vision coverage.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for career advancement and professional development.
• A dynamic and collaborative team environment.