Lead Creative Strategist

Placements24; Noord-Kaap; Hybrid; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Hybrid work environment

Health and retirement benefits

Professional development budget

Competitive salary with bonuses

Job summary

Placements24 is seeking a Lead Creative Strategist in Kimberley to guide the creative vision and execution across diverse projects. You will translate consumer insights into compelling campaigns and brand narratives, collaborating with designers, copywriters, and account teams to drive measurable results.

The role demands at least 7 years in creative strategy or brand planning, with a passion for pushing creative boundaries and influencing stakeholders.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 7+ years in creative strategy, brand planning, or similar role, agency preferred.
• Strong analytical, research, and communication abilities.

Responsibilities

• Develop comprehensive creative strategies for campaigns, brand positioning, and communications.
• Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
• Collaborate with design and copy teams to translate insights into briefs.
• Present strategic recommendations and concepts to clients and internal teams.
• Measure effectiveness of strategies and provide optimization insights.
• Stay updated on trends, technologies, and cultural shifts affecting engagement.

Skills

Creative strategy

Market research

Brand planning

Stakeholder influence

Presentation skills

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Brand analytics tools

Job description

About the Role

Our client is seeking an insightful and strategic Lead Creative Strategist to guide the creative vision and execution for their diverse range of projects, operating from their Kimberley location. This crucial role involves understanding market trends, consumer behavior, and client objectives to develop innovative and effective creative strategies that drive measurable results. You will collaborate closely with creative teams, account managers, and clients to translate insights into compelling campaign concepts and brand narratives. We are looking for a forward-thinking individual with a proven ability to connect consumer insights with creative execution and a passion for pushing creative boundaries. This is an exciting opportunity to shape the strategic direction of impactful creative work.

Key Responsibilities

• Develop comprehensive creative strategies for marketing campaigns, brand positioning, and communication initiatives.
• Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
• Collaborate with creative teams (designers, copywriters) to translate strategic insights into actionable creative briefs.
• Present strategic recommendations and creative concepts to clients and internal stakeholders, articulating rationale clearly.
• Measure and analyze the effectiveness of creative strategies, providing insights for optimization and future planning.
• Stay abreast of emerging trends, technologies, and cultural shifts that impact consumer engagement and creative direction.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 7 years of experience in creative strategy, brand planning, or a similar role, preferably in an agency setting.
• Proven ability to develop successful creative strategies that deliver business results.
• Excellent analytical, research, and problem-solving skills.
• Strong presentation and communication skills, with the ability to influence stakeholders.
• Deep understanding of consumer insights, market dynamics, and various communication channels.

Benefits

• Highly competitive annual salary with performance-based bonuses.
• Hybrid work environment offering a blend of office collaboration and remote flexibility.
• Comprehensive health, dental, and retirement benefits.
• Generous professional development budget for training and conferences.
• A stimulating and collaborative work atmosphere focused on innovation.