Senior Brand Strategist

Placements24; East London; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health, dental, vision insurance

Career development

Collaborative culture

Job summary

Placements24 in East London, SA, seeks a Senior Brand Strategist to lead brand identity, positioning and messaging across touchpoints. You will conduct market research, define strategies and guide integrated campaigns to drive business outcomes in a hybrid work environment.

The role requires 5+ years in brand management or marketing strategy, strong analytics, stakeholder influencing skills, and a relevant degree. You will collaborate across teams to ensure consistency and impact.

Qualifications

• 5+ years of experience in brand management, marketing strategy, or a related field.
• Proven ability to develop and execute successful brand strategies that drive measurable business results.
• Excellent analytical and research skills, with the ability to translate insights into actionable strategies.
• Strong understanding of marketing principles, consumer behavior, and communication channels.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Responsibilities

• Develop and articulate comprehensive brand strategies, including positioning, messaging, and value propositions.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify brand opportunities and challenges.
• Guide the development of creative briefs and collaborate with creative teams to ensure brand consistency in all marketing materials.
• Develop and manage brand guidelines and ensure adherence across all internal and external communications.
• Measure and report on the effectiveness of brand strategies and marketing campaigns, making data-driven recommendations for optimization.

Skills

Brand management

Marketing strategy

Market research

Data analysis

Stakeholder influence

Education

Bachelor's degree in Marketing, Business, Communications

Job description

About the Role

Our client is seeking a forward-thinking and strategic Senior Brand Strategist to join their marketing leadership team in East London . This role is central to shaping and evolving our brand's identity, positioning, and messaging in the marketplace. You will be responsible for conducting market research, defining brand strategies, and guiding the creation of integrated marketing campaigns that resonate with our target audiences and drive business objectives. This is a pivotal opportunity to influence the brand's trajectory and foster a strong, consistent brand experience across all touchpoints within a dynamic hybrid work environment.

Key Responsibilities

• Develop and articulate comprehensive brand strategies, including positioning, messaging, and value propositions.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify brand opportunities and challenges.
• Guide the development of creative briefs and collaborate with creative teams to ensure brand consistency in all marketing materials.
• Develop and manage brand guidelines and ensure adherence across all internal and external communications.
• Measure and report on the effectiveness of brand strategies and marketing campaigns, making data-driven recommendations for optimization.
• Stay abreast of industry trends, consumer behavior shifts, and emerging communication channels to keep the brand relevant and competitive.

Requirements

• 5+ years of experience in brand management, marketing strategy, or a related field, with a strong portfolio of successful brand initiatives.
• Proven ability to develop and execute successful brand strategies that drive measurable business results.
• Excellent analytical and research skills, with the ability to translate insights into actionable strategies.
• Strong understanding of marketing principles, consumer behavior, and communication channels.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package with attractive performance-based incentives.
• A flexible hybrid work model, allowing for both office collaboration in East London and remote work.
• Comprehensive health, dental, and vision insurance.
• Opportunities for career advancement and professional development in brand strategy and marketing.
• A dynamic, collaborative, and innovative work culture.