Brand & Partnerships Manager

Chep; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Chep in Johannesburg is seeking an experienced Brand Manager to lead strategic brand initiatives in the FMCG sector. You will drive market insights, develop brand strategy, and collaborate with marketing, sales, and product teams to grow market share and strengthen brand equity.

The role requires a proven track record in launching and managing brands, strong analytics, and the ability to translate consumer trends into competitive campaigns in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully launching and managing brands, with demonstrated experience in strategy development and campaign execution.
• Strong understanding of market research methodologies, consumer behavior, and digital marketing trends.
• Excellent analytical, communication skills.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with overall business objectives and target audience insights.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Conduct thorough market research and competitor analysis to identify opportunities and challenges, informing brand positioning and messaging.
• Manage the brand's P&L, ensuring effective budget allocation and ROI measurement for all marketing activities.
• Collaborate with product development teams to ensure new product launches are aligned with brand guidelines and market needs.
• Monitor brand performance metrics and adjust strategies as needed to optimize results and maintain brand equity.

Skills

Brand management

Campaign execution

Market research

Digital marketing

Budget management

Strategic planning

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Job description

Brand Manager – Johannesburg

Our client is seeking an innovative and results-driven Brand Manager to lead the strategic development and execution of brand initiatives within the dynamic FMCG sector in Johannesburg. This pivotal role involves understanding market trends, consumer insights, and competitive landscapes to build and maintain strong, recognizable brands. You will work collaboratively with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and drive market share growth. This is an exciting opportunity for a seasoned marketing professional to make a significant impact on brand perception and commercial success in a fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with overall business objectives and target audience insights.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Conduct thorough market research and competitor analysis to identify opportunities and challenges, informing brand positioning and messaging.
• Manage the brand's P&L, ensuring effective budget allocation and ROI measurement for all marketing activities.
• Collaborate with product development teams to ensure new product launches are aligned with brand guidelines and market needs.
• Monitor brand performance metrics and adjust strategies as needed to optimize results and maintain brand equity.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully launching and managing brands, with demonstrated experience in strategy development and campaign execution.
• Strong understanding of market research methodologies, consumer behavior, and digital marketing trends.
• Excellent analytical, communication