Brand Manager (Yogiberry and Bird & Co)

Pedros Chicken; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Yogiberry and Bird & Co are seeking a seasoned marketing lead to translate brand strategy into campaigns and customer experiences that build awareness, attract customers and drive repeat visits. You will work with the in-house creative studio, digital team, Operations and product development to deliver consistent marketing and support profitable growth.

Responsibilities cover brand planning, campaign delivery, store marketing, digital engagement, and budget management.

Qualifications

• Degree or diploma in Marketing, Communications or related field.
• 3–5 years’ relevant experience in brand or marketing management. Experience in QSR, restaurants, FMCG or retail is advantageous.
• Proven delivery of integrated campaigns, with examples of clear briefs, coordinated execution and measurable results.
• Experience managing budgets and suppliers, interpreting sales and marketing data, and working with creative and cross-functional teams.
• Working knowledge of social and digital marketing, Excel, PowerPoint and project management tools. Ability to travel for store visits and launches.

Responsibilities

• Brand strategy and planning: Develop separate annual brand plans and marketing calendars, with clear audiences, priorities, budgets and measures of success.
• Campaign delivery: Lead campaigns from creative brief through production, approvals, launch and review, delivering to agreed deadlines and budgets.
• Store marketing and launches: Plan store openings, local campaigns, activations and partnerships with Operations. Coordinate point-of-sale material, launch toolkits and store communication.
• Digital marketing and customer engagement: Set content priorities with the social and digital teams, keeping each brand’s voice distinct and its content relevant to its customers.
• Performance and budget management: Monitor sales, guest count, campaign uptake, customer engagement and marketing return against agreed targets. Present monthly results, learnings and recommended actions.
• Product innovation and stakeholder management: Work with product development, Operations and Finance on menu and product launches, including customer insight, positioning, pricing input and launch readiness.

Skills

Brand strategy

Campaign delivery

Digital marketing

Budget management

Store marketing

Content planning

Cross-functional

Education

Degree or diploma in Marketing, Communications or related field

Tools

Excel

PowerPoint

Project management tools

Job description

Lead the day-to-day marketing of Yogiberry and Bird & Co, turning each brand’s strategy into campaigns and customer experiences that build awareness, attract customers and encourage repeat visits. Work with the in-house creative studio, digital team, Operations and product development to deliver consistent marketing and support profitable growth.

Brand priorities:

• Yogiberry: Build a distinctive frozen yoghurt brand through engaging content, product launches, sampling and local activity that encourage trial, customer participation and repeat visits.
• Bird & Co: Strengthen brand positioning and consistency across dine-in, takeaway and delivery, with appealing food content, menu promotions and store marketing that grow customer demand.

Duties and Responsibilities:

Brand strategy and planning:

• Develop separate annual brand plans and marketing calendars, with clear audiences, priorities, budgets and measures of success.
• Protect each brand’s identity and tone of voice, using customer insight and competitor activity to guide decisions.

Campaign delivery:

• Lead campaigns from creative brief through production, approvals, launch and review, delivering to agreed deadlines and budgets.
• Brief and review photography, video, design, copy and media activity with the creative studio and digital team. Maintain brand quality across every customer touchpoint.

Store marketing and launches:

• Plan store openings, local campaigns, activations and partnerships with Operations. Coordinate point-of-sale material, launch toolkits and store communication.
• Visit stores, check execution and customer experience, and agree corrective actions with the relevant teams.

Digital marketing and customer engagement:

• Set content priorities with the social and digital teams, keeping each brand’s voice distinct and its content relevant to its customers.
• Coordinate with the digital team, paid media, influencers, customer retention activity and delivery-platform promotions. Use customer feedback and channel results to improve activity.

Performance and budget management:

• Monitor sales, guest count, campaign uptake, customer engagement and marketing return against agreed targets. Present monthly results, learnings and recommended actions.
• Manage allocated budgets, forecasts and supplier costs. Track commitments and invoices, flag variances and obtain approval before committing expenditure.

Product innovation and stakeholder management:

• Work with product development, Operations and Finance on menu and product launches, including customer insight, positioning, pricing input and launch readiness.
• Coordinate internal teams and external suppliers, resolve delivery issues and elevate risks early. Review brand assets within agreed approval limits.

Requirements:

• Degree or diploma in Marketing, Communications or a related field.
• 3–5 years’ relevant experience in brand or marketing management. Experience in QSR, restaurants, FMCG or retail is advantageous.
• Proven delivery of integrated campaigns, with examples of clear briefs, coordinated execution and measurable results.
• Experience managing budgets and suppliers, interpreting sales and marketing data, and working with creative and cross-functional teams.
• Working knowledge of social and digital marketing, Excel, PowerPoint and project management tools. Ability to travel for store visits and launches.