Brand and Marketing Coordinator

Acumen Resources Development (Pty) Ltd; Malmesbury; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Acumen Resources Development (Pty) Ltd is seeking a marketing professional to coordinate digital and print campaigns, manage brand identity, and oversee communications across all channels.

You will drive social media, website updates, events, promotional activities and field days, while monitoring budgets, measuring KPIs, and ensuring consistent branding in collaboration with sales, product development and agronomy teams.

Qualifications

• Tertiary qualification in Marketing/Media/Brand Marketing.
• Driver’s license and ability to travel for work as needed.
• Working knowledge of CANVA, PowerPoint, Microsoft Office and Excel.
• Customer service oriented with high working standards.

Responsibilities

• Coordinate digital marketing campaigns and social media scheduling.
• Maintain brand consistency across channels and communications.
• Update and manage website content.
• Plan and execute events and promotional activities.
• Monitor marketing budgets and expenditure against the plan.
• Collaborate with sales, product development and agronomy teams.
• Measure KPIs and report on campaign performance.

Skills

Customer service oriented

Education

Tertiary qualification in Marketing/Media/Brand Marketing

Tools

CANVA

PowerPoint

Microsoft Office

Excel

Job description

Co-ordinate and implement marketing, branding and communication initiatives that strengthen the company’s brand presence and support business objectives. The role is responsible for digital and print marketing, social media, brand consistency, website content, events, promotional activities, marketing reporting and budget monitoring, while working closely with internal stakeholders to deliver effective and consistent marketing activities.

Responsibilities

• Digital Marketing Campaigns Planning
• Social Media campaigns, scheduling, monitoring and reporting Facebook/Instagram/LinkedIn
• Printed Media & Advertising
• Oversee internal and external communications to ensure brand consistency and relevance
• Marketing and Branding - Standardization and implementation of branding guidelines
• Website maintenance & updates.
• Events, launches, field days, etc.
• Promotional items and signage
• Branding & marketing reports
• Monitoring Expenses vs Budget.
• Develop and implemented strategic marketing and communication plans aligned to company goals.
• Led brand-building initiatives, increasing visibility through innovative campaigns.
• Managed the marketing budget, delivering cost saving.
• Direct high-impact national events.
• Collaborate cross-functionally with sales, product development, and agronomy teams.
• Handled crisis communication to uphold brand integrity.
• Implement performance metrics and KPIs to evaluate campaign effectiveness.
• Standardised marketing processes and tools to improve efficiency.
• Managed media relations, PR, digital content, adverts, and print media outputs.

Requirements

• Tertiary qualification in Marketing/Media/Brand Marketing.
• Driver’s License and ability to travel for work as needed.
• Working knowledge of CANVA, Powerpoint & Microsoft Office and Excel.
• Customer service orientated with high working standards.