Brand Manager: Jungle

Tiger Consumer Brands Ltd.; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Tiger Brands is seeking a Brand Manager for the Grains category in South Africa. You will translate insights into compelling Brand Plans and drive sustainable growth through pricing, promotions, innovation and strong activation across channels.

Collaborating with the Marketing Centre of Excellence, you will optimize the marketing mix, package and communication, and ensure execution excellence to deliver brand growth and share gains.

Qualifications

• 2+ years brand and marketing experience across functions to deliver marketing excellence.
• Strong consumer insights mindset to drive brand decisions and activation.
• Experience with price, promotions and channel strategy to grow share.

Responsibilities

• Translate insights into clear Brand Plans with category, pricing and promotions.
• Lead innovation and renovation with packaging and communication solutions.
• Collaborate with Consumer Insights to leverage market data and trends.
• Manage creative strategy and campaign approvals for ATL and BTL.
• Oversee S&OP forecasting, media planning, promotions tracking and budget.
• Support brand health tracking and range management.

Skills

Brand management

Marketing

Consumer insights

Go-to-market

Financial acumen

Education

BBusSc/BCom preferable

Job description

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing! As a Brand Manager for Grains Category, you will execute brand plans while trying to achieve sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing Centre of excellence, leveraging their expertise to optimize pricing, promotions, product innovation, packaging and marketing mix.

WHAT YOU WILL DO

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

WHAT YOU WILL BRING TO THE TABLE

• Key attributes and competencies Well-rounded consumer goods experience - spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven - a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen - with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Route to market know how - a robust understanding of both modern and general trade
• Experience 2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
• BBusSc/BCom preferable
• Proven record of successful brand development and Idea to Market strategies
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights

WHAT YOU WILL BE MEASURED ON

• Brand(s) growth
• Marketing ROI
• Brand health
• Market share (%)
• Net Sales volume and value growth
• Brand profit / Gross margin
• Weighted / numeric distribution
• Team development and feedback
• Promotion performance
• Innovation performance

#LI-KM3 In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

Tiger Brands is proudly Africa's largest listed manufacturer of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacturing, marketing and distribution of everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow. Being a food company means we\'re an intimate part of everybody\'s daily lives and that\'s why we get loud and proud about exploring further, roaring louder and growing together. We aim to Ignite Your Career, Grow our brands and our business. If you are looking for an exciting career in a multinational FMCG business, then Tiger Brands is the place for you to work and play.