Brand Growth Lead, Grains

Tiger Brands; Gauteng; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Tiger Brands is seeking a Brand Manager for the Grains Category to drive sustainable, profitable growth by translating consumer and shopper insights into compelling brand plans. You will craft and execute the full marketing mix, including pricing, promotions, product innovation, packaging and activation.

You will partner with the Marketing Centre of Excellence to optimise pricing, promotions, product innovation, packaging and the overall marketing mix, delivering exceptional brand experiences

Qualifications

• Experience in consumer goods marketing and brand management.

Responsibilities

• Translate marketing insights into Brand Plans detailing category strategy and growth.
• Develop and track insight-driven innovation and renovation for brand and packaging solutions.
• Lead creative agency through communication strategy for campaigns and activations.
• Manage day-to-day Brand Management tasks including forecasting, media planning, promotions tracking and brand health.

Job description

Tiger Brands is seeking a Brand Manager for the Grains Category to drive sustainable, profitable growth by translating consumer and shopper insights into compelling brand plans. You will craft and execute the full marketing mix, including pricing, promotions, product innovation, packaging and activation.

You will partner with the Marketing Centre of Excellence to optimise pricing, promotions, product innovation, packaging and the overall marketing mix, delivering exceptional brand experiences