Brand Manager – Growth & Campaign Leader

AB InBev Group; Randburg; Sur place; ZAR 900 000 - 1 200 000; Plein temps

Résumé du poste

AB InBev Group in South Africa seeks a Brand Manager for Castle Double Malt to grow brand share and drive ROI across all campaigns. You will manage briefs, oversee design and execution, and collaborate with agencies and cross-functional teams to deliver impactful through-the-line programs.

The role requires a degree in business/marketing/communication, with 6+ years in marketing. Leadership, analytical, and strong communication skills are essential for success in this fast-paced environment.

Qualifications

• Degree in Business, Marketing, or Communication.
• Honours degree desirable but not essential.

Responsabilités

• Seek opportunities for amplifying the impact and creativity of all brand activities.
• Provide input to strategy, creative and campaigns in the team.
• Delivers through the line campaign programmes that keep the brand fresh and deliver ROI targets.
• Develop briefs and manage design & execution for through the line programs.
• Creates budget, reach, ROI analysis and penetration proposals and measures throughout.
• Project manages campaign timelines, budgets and quality.
• Collaborates with agencies and cross-functional teams to drive campaign impact.
• Own identified projects for the in home/Out of Home occasions reflecting shopper insights to improve consumer experience and brand relevance.

Connaissances

Leadership

Analytical thinking

Communication

Attention to detail

Commercial awareness

Formation

Degree in Business/Marketing/Communication

Description du poste

AB InBev Group in South Africa seeks a Brand Manager for Castle Double Malt to grow brand share and drive ROI across all campaigns. You will manage briefs, oversee design and execution, and collaborate with agencies and cross-functional teams to deliver impactful through-the-line programs.

The role requires a degree in business/marketing/communication, with 6+ years in marketing. Leadership, analytical, and strong communication skills are essential for success in this fast-paced environment.