Brand Manager: Castle Double Malt

The South African Breweries; Randburg; On-site; ZAR 900,000 - 1,350,000; Full time

Job summary

The South African Breweries is seeking a senior marketing professional to grow the Power and Market share of Castle Double Malt in South Africa, within time and budget constraints.

You will input to strategy, lead through the line campaigns, develop briefs, manage budgets and measure ROI, while collaborating with internal teams and external agencies to keep campaigns fresh and relevant.

Qualifications

• Degree in Business, Marketing, or Communication.
• Honours degree desirable but not essential.
• 6+ years of relevant marketing working experience.
• Good leadership qualities.
• Good conceptual and analytical abilities.
• Ability to handle complex situations under pressure.
• Clear, concise communicator.
• Attention to detail.
• Good commercial ability and understanding of P&L preferred but not essential.

Responsibilities

• Grow Power and Market share in South Africa for Castle Double Malt within constraints.
• Provide input to strategy, creative and campaigns in the team.
• Deliver through the line campaigns with ROI targets.
• Develop briefs and manage design and execution for through the line programs.
• Create budget, reach, ROI analysis, and penetration proposals and measure ROI.
• Project manage campaign timelines, budgets and quality.
• Collaborate with agencies and internal teams across regions.
• Conduct after action reviews post campaign.
• Own projects for in home / Out of Home occasions reflecting shopper insights.

Skills

Brand management

Campaign planning

Strategic thinking

Leadership

Communication

P&L awareness

Education

Degree in Business

Honours degree desirable

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to grow the Power and Market share in South Africa of the brands that the team looks after Castle Double Malt within the resource and time constraints available.

Key outputs and responsibilities:

• Seek opportunities for amplifying the impact and creativity of all brand activities.
• Provide input to strategy, creative and campaigns in the team.
• Delivers through the line campaign programmes that keep the brand constantly fresh and deliver against ROI targets.
• Develops briefs and manages design & execution for through the line programs aligned with the activation platform.
• Creates budget, reach, ROI analysis and penetration proposals and then measures all aspects before, during and post campaign.
• Project manages campaign timelines, budgets and quality.
• Collaborates with outside agencies, Planning, Procurement, Connections Events & Digital Teams, Promotions Specialist, Trade Marketing, EE Teams, and regions as appropriate.
• Responsible for after action review of campaign post execution.
• Own identified projects for the in home/ Out of Home drinking occasion that reflect Shopper and Consumer behavior insights to improve consumer experience and brand relevance.

Minimum Requirements:

• Degree in Business, Marketing, Communication.
• Honours degree desirable but not essential.
• 6+ years of relevant marketing working experience.
• Good leadership qualities.
• Good conceptual and analytical abilities.
• Ability to handle complex situations under pressure.
• Clear, concise communicator.
• Attention to detail.
• Good commercial ability and understanding of P&L preferred but not essential.

Additional Information:

• Band: VI

SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short‑listing.