Brand Growth Lead – SA Campaigns & ROI

The South African Breweries; Randburg; Vor Ort; ZAR 900.000 - 1.350.000; Vollzeit

Zusammenfassung

The South African Breweries is seeking a senior marketing professional to grow the Power and Market share of Castle Double Malt in South Africa, within time and budget constraints.

You will input to strategy, lead through the line campaigns, develop briefs, manage budgets and measure ROI, while collaborating with internal teams and external agencies to keep campaigns fresh and relevant.

Qualifikationen

• Degree in Business, Marketing, or Communication.
• Honours degree desirable but not essential.
• 6+ years of relevant marketing working experience.
• Good leadership qualities.
• Good conceptual and analytical abilities.
• Ability to handle complex situations under pressure.
• Clear, concise communicator.
• Attention to detail.
• Good commercial ability and understanding of P&L preferred but not essential.

Aufgaben

• Grow Power and Market share in South Africa for Castle Double Malt within constraints.
• Provide input to strategy, creative and campaigns in the team.
• Deliver through the line campaigns with ROI targets.
• Develop briefs and manage design and execution for through the line programs.
• Create budget, reach, ROI analysis, and penetration proposals and measure ROI.
• Project manage campaign timelines, budgets and quality.
• Collaborate with agencies and internal teams across regions.
• Conduct after action reviews post campaign.
• Own projects for in home / Out of Home occasions reflecting shopper insights.

Kenntnisse

Brand management

Campaign planning

Strategic thinking

Leadership

Communication

P&L awareness

Ausbildung

Degree in Business

Honours degree desirable

Jobbeschreibung

The South African Breweries is seeking a senior marketing professional to grow the Power and Market share of Castle Double Malt in South Africa, within time and budget constraints.

You will input to strategy, lead through the line campaigns, develop briefs, manage budgets and measure ROI, while collaborating with internal teams and external agencies to keep campaigns fresh and relevant.