Brand Manager: Castle Double Malt

SAB; South Africa; Vor Ort; GBP 41.000 - 63.000; Vollzeit

Zusammenfassung

South African Breweries (SAB) is seeking a senior marketing leader to grow the Power and Market share in South Africa for Castle Double Malt, within resource and time constraints. You'll shape brand strategy, briefs, and campaigns.

You will manage budgets, ROI analysis, and collaborate with agencies, trade marketing, and regional teams, delivering through-the-line programs and post-campaign reviews. The role requires a degree in Business/Marketing/Communication, 6+ years' experience, leadership,

Qualifikationen

• Degree in Business, Marketing or Communication.
• Honours degree desirable but not essential.
• 6+ years of relevant marketing experience.
• Strong leadership and analytical abilities.

Aufgaben

• Grow Power and Market share in South Africa for Castle Double Malt within resource and time constraints.
• Provide input to strategy, creative and campaigns.
• Deliver through-the-line campaigns with ROI targets.
• Develop briefs and manage design for activation platforms.
• Create budget, reach, ROI analysis and measurement for campaigns.
• Project manage campaign timelines, budgets and quality.
• Collaborate with agencies, planning, procurement, events & digital teams.
• Responsible for post-campaign review.
• Own projects for in-home/out-of-home drinking occasions reflecting shopper and consumer insights.

Kenntnisse

Leadership

Strategic thinking

Analytical abilities

Communication

Attention to detail

Brand management

P&L understanding

Ausbildung

Business degree

Marketing degree

Communication degree

Honours degree desirable

Jobbeschreibung

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to grow the Power and Market share in South Africa of the brands that the team looks after Castle Double Malt within the resource and time constraints available.

Key outputs and responsibilities:

• Seek opportunities for amplifying the impact and creativity of all brand activities.
• Provide input to strategy, creative and campaigns in the team.
• Delivers through the line campaign programmes that keep the brand constantly fresh and deliver against ROI targets.
• Develops briefs and manages design & execution for through the line programs aligned with the activation platform.
• Creates budget, reach, ROI analysis and penetration proposals and then measures all aspects before, during and post campaign.
• Project manages campaign timelines, budgets and quality.
• Collaborates with outside agencies, Planning, Procurement, Connections Events & Digital Teams, Promotions Specialist, Trade Marketing, EE Teams, and regions as appropriate.
• Responsible for after action review of campaign post execution.
• Own identified projects for the in home/ Out of Home drinking occasion that reflect Shopper and Consumer behavior insights to improve consumer experience and brand relevance.

Minimum Requirements:

• Degree in Business, Marketing, Communication.
• Honours degree desirable but not essential.
• 6+ years of relevant marketing working experience.
• Good leadership qualities.
• Good conceptual and analytical abilities.
• Ability to handle complex situations under pressure.
• Clear, concise communicator.
• Attention to detail.
• Good commercial ability and understanding of P&L preferred but not essential.

Additional Information:

• Band: VI
• SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements.
• The advert has minimum requirements listed.
• Management reserves the right to use additional/ relevant information as criteria for short-listing.

The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish