Brand Manager – FMCG Growth & Launch Lead

Sasso Consulting (Pty) Ltd; Gauteng; On-site; ZAR 446,000 - 480,000; Full time

Benefits offered by this job

Car allowance

Petrol allowance

Medical aid

Retirement benefits

Job summary

Sasso Consulting (Pty) Ltd is seeking a commercially driven Brand Manager for our Roodepoort team. You will develop and execute brand strategies, manage product portfolios and drive profitability, reporting to senior management.

This role suits someone ready to advance from junior level or take greater ownership of established consumer brands. The successful candidate will oversee brand plans, budgets and campaigns, collaborating with Sales, Marketing and R&D to grow market share and ensure

Qualifications

• BCom Honours degree in Marketing Management or a closely related marketing qualification.
• Minimum 2 years' relevant experience as a Junior Brand Manager, or approximately 1–2 years as a Brand Manager.
• Proven FMCG brand management experience, preferably within food, beverages or consumer packaged goods.
• Experience developing and implementing brand plans and marketing strategies.
• Practical exposure to product launches, brand campaigns and marketing budgets.
• Strong commercial understanding of sales performance, market share and product profitability.
• Excellent analytical, presentation and stakeholder management skills.
• Advanced computer literacy, particularly Microsoft Excel and PowerPoint.
• Fluent business English.
• Valid Code 08 driver's licence.
• Willingness to travel when required.

Responsibilities

• Develop, implement and monitor annual brand strategies, marketing plans and budgets.
• Manage brand positioning, identity, architecture and product life cycles.
• Coordinate integrated marketing campaigns, promotions, sampling, activations and point-of-sale initiatives.
• Manage new product development, product launches, line extensions and packaging updates.
• Analyse consumer insights, competitor activity, Nielsen data and market share performance.
• Monitor sales volumes, product profitability and SKU performance across channels.
• Conduct brand performance reviews and identify opportunities for growth.
• Manage marketing expenditure and ensure adherence to approved budgets.
• Collaborate with Sales, Trade Marketing, R&D, Production and Distribution teams.
• Work with external creative agencies and suppliers to deliver marketing initiatives.
• Support demand planning through sales analysis and promotional forecasts.
• Present brand strategies, business cases and performance reports to senior management.

Skills

Brand management

Analytical skills

Stakeholder management

English fluency

Education

BCom Honours in Marketing Management

Tools

Excel

PowerPoint

Job description

Sasso Consulting (Pty) Ltd is seeking a commercially driven Brand Manager for our Roodepoort team. You will develop and execute brand strategies, manage product portfolios and drive profitability, reporting to senior management.

This role suits someone ready to advance from junior level or take greater ownership of established consumer brands. The successful candidate will oversee brand plans, budgets and campaigns, collaborating with Sales, Marketing and R&D to grow market share and ensure