Brand Manager, FMCG Growth & Insights

Placements24; Bloemfontein; On-site; ZAR 700,000 - 820,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, and vision insurance

Pension contributions

Paid time off and professional growth

Job summary

Placements24 is seeking a creative and strategic Brand Manager to oversee and grow key brands within a fast-paced FMCG portfolio in Welkom.

You will develop and execute integrated brand strategies, manage campaigns, and ensure consistent messaging across channels, collaborating with product development, sales, and external agencies.

This role demands a passion for consumer insights and a track record of driving brand growth in a dynamic environment.

Qualifications

• 5+ years of brand management experience in FMCG.
• Strong understanding of consumer behavior and market dynamics.
• Excellent presentation and communication skills.

Responsibilities

• Develop and implement integrated marketing plans and brand strategies.
• Conduct market research and analyze consumer insights.
• Manage the brand's budget and allocate resources efficiently.
• Collaborate with product development on launches and packaging.
• Oversee advertising, campaigns, and PR with external agencies.
• Monitor brand performance metrics and adjust strategies.

Skills

Brand management

Market research

Budget management

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's in Marketing/Business

MBA (preferred)

Job description

Placements24 is seeking a creative and strategic Brand Manager to oversee and grow key brands within a fast-paced FMCG portfolio in Welkom.

You will develop and execute integrated brand strategies, manage campaigns, and ensure consistent messaging across channels, collaborating with product development, sales, and external agencies.

This role demands a passion for consumer insights and a track record of driving brand growth in a dynamic environment.