Brand Manager: Elevate Brand Equity & Engagement

Yamaha Distributors,South Africa; Sandton; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Tuning Fork Pty Ltd is seeking a Brand Manager reporting to the Head of Customer Experience with an immediate start. The role focuses on developing and implementing the brand strategy to strengthen equity, drive growth, and enhance customer engagement across touchpoints.

You will lead campaigns, manage brand performance, leverage consumer insights, and work with cross-functional teams to achieve commercial objectives. A 3–5 year background in digital marketing and a related degree are required.

Qualifications

• Bachelor's degree or national diploma in digital marketing or related field.
• 3-5 years' experience in digital marketing, social media management, or related role.
• Strong written, verbal, and presentation skills.

Responsibilities

• Develop and implement brand strategy aligned with business objectives and annual brand plans.
• Plan, coordinate, and execute integrated marketing campaigns across digital, print, social media, events, and traditional channels.
• Develop digital content calendars and create engaging posts, videos, graphics, blogs, stories, reels, and other multimedia content.
• Manage product and brand portfolio lifecycle, including launches, refreshes, and discontinuations.
• Oversee advertising, promotional materials, and brand messaging for consistency across channels.
• Prepare, monitor, and control marketing budgets; evaluate ROI for campaigns and initiatives.
• Manage relationships with advertising agencies, media partners, designers, printers, and other suppliers; evaluate performance and negotiate contracts.

Skills

Brand strategy

Cross-functional collaboration

Digital marketing

Content creation

Education

Bachelor's/ Diploma in Marketing

Job description

Tuning Fork Pty Ltd is seeking a Brand Manager reporting to the Head of Customer Experience with an immediate start. The role focuses on developing and implementing the brand strategy to strengthen equity, drive growth, and enhance customer engagement across touchpoints.

You will lead campaigns, manage brand performance, leverage consumer insights, and work with cross-functional teams to achieve commercial objectives. A 3–5 year background in digital marketing and a related degree are required.