Brand Manager

HotelJobs; Cape Town; On-site; ZAR 614,000 - 725,000; Full time

Job summary

HotelJobs is seeking an experienced Brand Manager in Cape Town to lead end-to-end marketing strategies and uphold brand standards across all channels. You will analyze sales trends and competitive activity to drive customer traffic and revenue, reporting to Marketing Manager.

The ideal candidate has 5+ years in strategic marketing/brand management, with leadership experience, strong financial acumen, and proficiency in data analytics and stakeholder management. This role is based in Cape Town.

Qualifications

• 5+ years of strategic, multi-unit marketing or brand management experience.

Responsibilities

• Manage end-to-end marketing strategies and enforce brand standards across all channels.

Skills

Brand Management

Marketing Strategy

Leadership

Financial Acumen

Analytics

Stakeholder Management

Project Management

Education

Degree or Diploma in Marketing or related field

Grade 12 or equivalent

Postgraduate (Hons/Masters) advantageous

Job description

An exciting opportunity has arisen for an experienced Brand Manager to join a fast-paced & growing Quick Service Restaurant (QSR) group, based in Cape Town. Reporting to the Marketing Manager this role manages end-to-end marketing strategies & enforces marketing related brand standards across all channels while analysing sales trends & competitor activity to maximize customer traffic.

Requirements:

• Grade 12 or equivalent. & a Degree or Diploma in Marketing, Business Administration or Business Management, or a related field is required. Postgraduate (Hons/Masters) qualifications would be considered advantageous.
• Experience: Minimum of 5 years of proven strategic, multi-unit, multi-site Marketing and or Brand Management experience, ideally within the food and beverage (F&B) or quick-service restaurant (QSR) industry with at least 2 years’ in a leadership & supervisory capacity mentoring, & developing of staff.
• Strong financial acumen with experience in cost control of marketing campaigns, interpreting marketing budget reports, analysing marketing financials
• Strong analytical skills with proven experience interpreting POS data/market research metrics, with strong knowledge on marketing systems & standards.
• Strong ability to build stakeholder relationships & project management skills.

Salary Package:

R55 000 – R65 000 Negotiable