Brand Manager

Karen Tupper Recruitment; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Karen Tupper Recruitment is seeking a senior marketing leader to design and execute strategic plans that grow brand awareness, profitability and market share. You will lead campaigns across channels, manage partnerships, and ensure consistent brand execution.

A strong track record in multi-site marketing plus leadership experience is essential. The role emphasizes budget control, data-driven decision making, and collaboration with cross-functional teams to drive sales and ROI.

Qualifications

• Minimum 5 years’ strategic, multi-unit/multi-site Marketing or Brand Management experience, ideally within F&B or QSR.
• Minimum 2 years’ leadership or supervisory experience.
• Strong commercial and financial acumen, including budget and campaign cost management.
• Fluent in English, written and verbal.

Responsibilities

• Develop and execute strategic marketing plans to grow brand awareness, profitability and market share.
• Lead seasonal launches and integrated marketing campaigns across relevant channels.
• Manage and grow delivery platforms and strategic brand partnerships to drive incremental sales.
• Maintain brand standards and ensure consistent brand execution across all channels.
• Analyse sales, POS data, market trends and competitor activity to optimise marketing performance.
• Balance brand-building initiatives with commercial and profitability objectives.
• Manage marketing budgets and monitor campaign performance and return on investment.
• Collaborate with cross-functional teams and stakeholders to deliver successful campaigns.
• Lead, mentor and develop marketing team members.

Skills

Strategic marketing

Brand management

Leadership

Budget management

Analytics

Stakeholder management

POS data interpretation

Campaign management

Education

Degree or Diploma in Marketing/Business Administration/Business Management or related field

Postgraduate qualification advantageous

Tools

MS Office

Excel (intermediate–advanced)

Job description

Key Responsibilities:

• Develop and execute strategic marketing plans to grow brand awareness, profitability and market share.
• Lead seasonal launches and integrated marketing campaigns across relevant channels.
• Manage and grow delivery platforms and strategic brand partnerships to drive incremental sales.
• Maintain brand standards and ensure consistent brand execution across all channels.
• Analyse sales, POS data, market trends and competitor activity to optimise marketing performance.
• Balance brand-building initiatives with commercial and profitability objectives.
• Manage marketing budgets and monitor campaign performance and return on investment.
• Collaborate with cross-functional teams and stakeholders to deliver successful campaigns.
• Lead, mentor and develop marketing team members.

Requirements:

• SA Citizen
• Grade 12 or equivalent
• A Degree or Diploma in Marketing, Business Administration, Business Management or a related field is required. Postgraduate qualification advantageous
• Minimum 5 years’ strategic, multi-unit/multi-site Marketing or Brand Management experience, ideally within F&B or QSR
• Minimum 2 years’ leadership or supervisory experience
• Strong commercial and financial acumen, including budget and campaign cost management
• Strong analytical, project management and stakeholder relationship skills
• Experience interpreting POS data and market research insights
• Proficient in MS Office, including intermediate-to-advanced Excel
• Work in office, Monday to Friday (office hours)
• Fluent in English, written and verbal