Marketing Director: Brand Growth & Global Expansion

Pedros; Durban; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Pedros in Durban seeks a dynamic Head of Marketing to lead the brand agenda, strengthen positioning and drive growth across South Africa and international markets. You will combine brand leadership with commercial acumen and consumer insights to translate strategies into measurable results.

You will manage budgets, campaigns and a high-performing team, collaborating with Operations, Finance and Digital teams to deliver integrated marketing initiatives that boost traffic and revenue.

Qualifications

• Relevant degree or diploma in Marketing, Business or a related discipline, or equivalent demonstrated professional experience.
• 8–10+ years of progressive marketing experience, including substantial senior brand leadership and people management experience.
• Proven experience developing and executing successful brand and commercial marketing strategies.
• Experience within QSR, food service, multi-site retail or FMCG environments, with QSR or multi-site trading exposure strongly preferred.
• Demonstrated ability to deliver measurable commercial results through integrated marketing campaigns.
• Strong understanding of brand management, consumer insights, customer acquisition, loyalty and digital marketing.
• Experience managing significant marketing budgets, external agencies and cross-functional teams.
• Strong commercial acumen, analytical capability and strategic decision-making skills.
• Experience supporting multi-site operations, restaurant openings or regional marketing initiatives will be advantageous.
• International marketing exposure will be advantageous.

Responsibilities

• Lead brand strategy and commercial growth initiatives to align with business objectives.
• Strengthen brand positioning and customer engagement across markets.
• Identify opportunities to drive customer acquisition, loyalty and revenue growth.
• Translate consumer insights and market trends into commercially effective marketing campaigns.
• Develop annual marketing plans, strategic campaigns and growth roadmaps.
• Oversee national, regional and local store marketing campaigns across traditional and digital channels.
• Manage brand activations, promotions, openings and product launches.
• Collaborate with Digital Marketing and Creative teams for integrated campaigns.
• Ensure consistent brand positioning and customer experiences across touchpoints.
• Drive marketing initiatives to increase restaurant traffic, sales and retention.
• Lead, coach and develop a high-performing marketing team.
• Partner with Operations, Finance, Digital, Technology and other functions.

Skills

Brand leadership

Strategic marketing

People management

Brand strategy

Consumer insights

Digital marketing

Campaign management

Budget management

ROI measurement

Education

Marketing or business degree

Job description

Pedros in Durban seeks a dynamic Head of Marketing to lead the brand agenda, strengthen positioning and drive growth across South Africa and international markets. You will combine brand leadership with commercial acumen and consumer insights to translate strategies into measurable results.

You will manage budgets, campaigns and a high-performing team, collaborating with Operations, Finance and Digital teams to deliver integrated marketing initiatives that boost traffic and revenue.