Brand Growth Lead – Value & Signature

KFC; Johannesburg; Sur place; ZAR 900 000 - 1 200 000; Plein temps

Résumé du poste

KFC South Africa is seeking a dynamic Marketing professional to drive growth for the Value & Signature portfolio, including Boxes, Wings and Mighty Bucket. You will translate portfolio strategy into compelling customer propositions and integrated campaigns, leading cross-functional teams and agency partners to deliver in-market success.

Ideal candidate has 4–6 years in marketing/brand management within FMCG or retail, with strong consumer insight, commercial acumen and digital familiarity.

Qualifications

• Bachelor's degree in Marketing, Business Management or related field.
• Post Graduate Qualification or MBA preferred.
• 4–6 years of progressive marketing/brand management experience, preferably in FMCG/QSR/retail.

Responsabilités

• Translate portfolio strategy into compelling brand growth plans for Boxes, Wings and Mighty Bucket.
• Lead development and delivery of integrated campaigns from brief to in-market execution.
• Identify opportunities and risks using consumer, cultural, competitive and commercial insights.
• Define objectives, audiences, propositions and measures of success for initiatives.
• Collaborate with agencies and cross-functional teams to deliver on brand objectives.
• Track performance against sales, transaction, ticket, mix and margin targets.
• Lead cross-functional delivery with Operations, Finance, Supply Chain and Insights.

Connaissances

Brand management

Customer understanding

Commercial acumen

Creative judgement

Innovation

Analytical thinking

Integrated marketing

Agency leadership

Cross-functional influence

Project leadership

Cultural intelligence

Digital, data & AI fluency

Learning agility & ownership

Formation

Bachelor's Degree in Marketing, Business Management or related fields

Description du poste

KFC South Africa is seeking a dynamic Marketing professional to drive growth for the Value & Signature portfolio, including Boxes, Wings and Mighty Bucket. You will translate portfolio strategy into compelling customer propositions and integrated campaigns, leading cross-functional teams and agency partners to deliver in-market success.

Ideal candidate has 4–6 years in marketing/brand management within FMCG or retail, with strong consumer insight, commercial acumen and digital familiarity.