Marketing Lead, Value & Signature

YUM; Johannesburg; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Job summary

KFC South Africa is seeking a Marketing Manager for Value & Signature to own the portfolio growth agenda and set strategic priorities, aligning marketing, innovation and investment with customer needs and brand equity.

You will lead portfolio decisions, collaborate with Finance, Operations and Insights, and drive integrated campaigns that strengthen customer relevance and long-term brand health across the SA market.

Qualifications

• Bachelor's degree in Marketing or related field required.
• MBA highly preferred for senior leadership level.
• Experience in FMCG, QSR, or consumer sectors is desirable.

Responsibilities

• Define strategic growth priorities for Value & Signature within KFC SA.
• Make portfolio choices on where to play, win and invest based on customer need and commercial potential.
• Set marketing ambition and creative direction for Value & Signature campaigns.
• Lead Senior Brand Managers and cross-functional teams to deliver integrated plans.
• Partner with Finance, Operations, Insights and Digital to ensure commercially viable propositions.

Skills

Portfolio management

Brand management

Marketing leadership

Integrated campaigns

Budget management

Cross-functional leadership

Education

Bachelor's degree in Marketing

MBA preferred

Job description

KFC South Africa is seeking a Marketing Manager for Value & Signature to own the portfolio growth agenda and set strategic priorities, aligning marketing, innovation and investment with customer needs and brand equity.

You will lead portfolio decisions, collaborate with Finance, Operations and Insights, and drive integrated campaigns that strengthen customer relevance and long-term brand health across the SA market.