Brand & Innovation Leader

KFC; Johannesburg; On-site; ZAR 900,000 - 1,250,000; Full time

Benefits offered by this job

None

Job summary

KFC South Africa is seeking a senior marketing professional to lead brand strategy and innovation. You will translate consumer and cultural insights into distinctive campaigns, guiding cross-functional teams to deliver growth across physical and digital touchpoints.

In this role, you will manage end-to-end campaigns, develop briefs, evaluate sponsorships, and balance long-term brand building with short-term commercial delivery to drive measurable ROI.

Qualifications

• Experience translating consumer insights into marketing strategies.
• Proven ability to manage end-to-end campaigns.
• Strong collaboration with cross-functional teams.
• Understanding of brand growth and product innovation.

Responsibilities

• Translate brand and innovation strategy into clear annual and window plans and campaigns.
• Identify growth opportunities across the customer journey using consumer insights.
• Develop strong, insight-led briefs with clear objectives and measures of success.
• Manage campaigns end-to-end from brief to evaluation and optimisation.
• Balance long-term brand building with short-term commercial delivery to drive ROI.
• Coordinate across internal and external stakeholders to ensure on-brand execution.

Skills

Brand management

Strategic marketing

Campaign management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Job description

KFC South Africa is seeking a senior marketing professional to lead brand strategy and innovation. You will translate consumer and cultural insights into distinctive campaigns, guiding cross-functional teams to deliver growth across physical and digital touchpoints.

In this role, you will manage end-to-end campaigns, develop briefs, evaluate sponsorships, and balance long-term brand building with short-term commercial delivery to drive measurable ROI.