Value & Signature Growth Marketing Manager

KFC; Johannesburg; On-site; ZAR 1,200,000 - 2,000,000; Full time

Job summary

KFC South Africa is seeking a senior portfolio leader to drive the Value & Signature growth agenda and set clear portfolio choices. You will coordinate marketing, innovation and investment plans to strengthen customer relevance, brand equity and sustainable commercial performance.

Responsibilities include defining strategic priorities, expanding growth opportunities, guiding innovation, and ensuring marketing activity aligns with the broader KFC SA customer and brand ecosystem.

Responsibilities

• Lead Value & Signature Portfolio Strategy: Define the strategic role, ambition and growth priorities for the Value & Signature portfolios within the broader KFC South Africa strategy.
• Own the Portfolio Growth & Commercial Agenda: Set commercial and customer objectives across sales, transactions, ticket, product mix, margin, penetration, frequency and brand health.
• Shape Innovation & Future Growth: Define the customer problems, demand spaces and commercial opportunities innovation should solve.
• Set Marketing & Creative Ambition: Set the marketing and creative ambition and ensure activity strengthens KFC’s distinctive brand assets and cultural relevance.
• Lead Investment & Marketing Effectiveness: Recommend how marketing investment should be prioritized across the Value & Signature.

Job description

KFC South Africa is seeking a senior portfolio leader to drive the Value & Signature growth agenda and set clear portfolio choices. You will coordinate marketing, innovation and investment plans to strengthen customer relevance, brand equity and sustainable commercial performance.

Responsibilities include defining strategic priorities, expanding growth opportunities, guiding innovation, and ensuring marketing activity aligns with the broader KFC SA customer and brand ecosystem.