Growth Marketing Lead, Occasions

KFC; Johannesburg; Presencial; ZAR 1.000.000 - 2.000.000; Jornada completa

Descripción de la vacante

KFC South Africa is looking for a senior marketing leader to drive the growth of our occasions portfolio. You will set strategic priorities, translate customer insights into compelling propositions, and deliver integrated plans that lift penetration, frequency and profitable sales across restaurant, drive-thru, delivery and digital channels.

The role requires 7–10 years in marketing/portfolio leadership within fast-paced consumer brands, with a track record of integrated campaigns and strong

Formación

• Bachelor's degree in Marketing or related field required.
• Postgraduate qualification preferred; MBA advantageous.
• MBA valued for strategic growth capabilities.

Responsabilidades

• Lead strategic and commercial growth of KFC South Africa occasions.
• Define where KFC should play and win, translate insights into propositions.
• Deliver integrated plans that grow penetration, frequency, transactions and sales.
• Own customer proposition and portfolio choices across meals and bundles.
• Lead innovation and integrated activation across channels.
• Drive performance, investment effectiveness and cross-functional alignment.
• Build and lead cross-functional squads; coach teams to raise strategic thinking.

Conocimientos

Strategic thinking

Commercial acumen

Leadership

Pricing & value

Consumer insights

Educación

Bachelor's degree in Marketing, Business, Commerce or related field

Postgraduate qualification preferred

MBA advantageous

Descripción del empleo

KFC South Africa is looking for a senior marketing leader to drive the growth of our occasions portfolio. You will set strategic priorities, translate customer insights into compelling propositions, and deliver integrated plans that lift penetration, frequency and profitable sales across restaurant, drive-thru, delivery and digital channels.

The role requires 7–10 years in marketing/portfolio leadership within fast-paced consumer brands, with a track record of integrated campaigns and strong