Brand Growth Lead, Value & Signature

YUM; Johannesburg; Hybride; ZAR 600 000 - 900 000; Plein temps

Résumé du poste

KFC South Africa is seeking a Brand Manager for Value & Signature to drive growth for Boxes, Wings and Mighty Bucket. You will translate portfolio strategy into compelling propositions and in-market plans, while leading cross‑functional teams and partnerships to deliver integrated campaigns.

You’ll use consumer insight and performance data to guide decisions, manage budgets, and build brand equity in a fast‑paced, franchise‑driven environment. Hybrid work model available.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4–6 years of progressive marketing or brand management experience.
• Experience leading significant campaigns from brief through to execution.

Responsabilités

• Develop & Deliver Brand Growth Plans for Boxes, Wings and Mighty Bucket.
• Lead integrated campaigns from brief to in-market execution.
• Collaborate with Media, Digital, CRM, Social and PR to plan channels.
• Monitor performance against sales, ticket and margin targets and adjust actions.
• Lead cross-functional teams including Operations, Finance and Insights.

Connaissances

Brand management

Customer understanding

Commercial acumen

Creative judgement

Innovation

Analytical thinking

Integrated marketing

Agency leadership

Cross-functional influence

Project leadership

Cultural intelligence

Digital AI fluency

Learning agility

Formation

Bachelor's degree in Marketing

MBA or Postgraduate qualification

Description du poste

KFC South Africa is seeking a Brand Manager for Value & Signature to drive growth for Boxes, Wings and Mighty Bucket. You will translate portfolio strategy into compelling propositions and in-market plans, while leading cross‑functional teams and partnerships to deliver integrated campaigns.

You’ll use consumer insight and performance data to guide decisions, manage budgets, and build brand equity in a fast‑paced, franchise‑driven environment. Hybrid work model available.