Brand Manager - Sixty60

ShopriteX; Wes-Kaap; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Shoprite Checkers (Pty) Ltd is hiring a Brand Manager in the Western Cape to drive data-driven growth through integrated campaigns across digital customer journeys. You will manage execution and optimisation of brand and marketing strategies, ensuring alignment with business objectives and brand positioning.

You will lead channel strategies, analyse performance, manage budgets, and collaborate with internal teams and external agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent.
• 6+ years’ brand management experience.
• Experience in digital marketing or retail marketing.

Responsibilities

• Manage the delivery of integrated brand and campaign plans across channels.
• Implement campaign strategies, including channel mix, timing, and messaging.
• Act as brand custodian, driving innovation and elevating creative standards across all touchpoints.
• Analyse campaign performance and report results with optimisation actions.
• Manage campaign budgets effectively and ensure strong return on marketing investment.
• Coordinate with internal stakeholders and external agencies.
• Oversee execution across channels (social, CRM, paid media, app).

Skills

Brand management

Digital marketing

Campaign optimisation

Data analysis

Stakeholder management

Creative direction

Customer insights

Budget management

Education

Bachelor's degree in Marketing or Business

Tools

Everlytic

MailChimp

CRM platforms

Job description

About the job

To drive measurable growth through data-driven, performance marketing and optimisation across digital customer journeys. The purpose of the Brand Manager role is to manage the execution and optimisation of brand and marketing strategies by delivering integrated campaigns, monitoring performance, and ensuring alignment to business objectives and brand positioning.

What you'll do

Campaign & Brand Management

Manage the delivery of integrated brand and campaign plans across channels

Implement campaign strategies, including channel mix, timing, and messaging

Act as brand custodian, driving innovation and elevating creative standards across all touchpoints

Performance Management & Optimisation

Analyse campaign performance and evaluate outcomes against objectives

Report on results and recommend optimisation actions

Implement best practices for campaign execution, targeting, and measurement

Manage campaign budgets effectively and ensure strong return on marketing investment.

Stakeholder & Agency Management

Manage relationships with internal stakeholders and external agencies

Align campaign objectives, deliverables, timelines, and budgets

Oversee approval processes and ensure governance compliance

Channel & Campaign Execution

Manage execution across key channels (e.g. social media, CRM, paid media, app, etc)

Ensure campaigns are delivered effectively and meet defined standards

Resolve execution challenges and optimise delivery processes

Market & Strategic Input

Evaluate market trends, competitor activity, and customer insights

Contribute to the development of brand and campaign strategies, ensuring alignment to commercial objectives, customer growth and brand equity targets

Identify opportunities to improve marketing performance

Additional Experience

Experience in digital/performance marketing and eCommerce environments

Hands-on management of paid media, social, and CRM campaigns

Proven track record in campaign optimisation using performance metrics (e.g. CPA, ROAS)

What you'll bring

Bachelor's Degree in Marketing, Business, or equivalent - (essential).

6+years experience as a brand manager or similar role - (essential).

Experience in digital marketing or marketing in retail or related business field- (essential).

Exposure working with e-CRM - Email (Everlytic, MailChimp or similar), SMS, push notifications, and in-app messaging - (preferred).

Experience working with paid media, targeting, and audiences - (preferred).

Experience managing social media pages and channels - (preferred).

Brand Management skills - Able to implement a brand plan and guidelines, measure and report on campaign effectiveness, and proactively drive brand-building initiatives.

Passionate about the customer and obsessed with the latest consumer products and trends and making customers' lives easier.

Key Competencies and Work Ethic

Highly driven self-starter, able to think strategically while executing operationally at speed.

Stakeholder relationship and engagement skills - Effective networker with the ability to build relationships with internal stakeholders, agencies, and client contacts.

Team player and collaborative partner - Works effectively across functions and as part of a multi-disciplinary team. Is collaborative and able to build sound, professional relationships with internal and external stakeholders.

Innovative and solution-orientated - Thinks outside of the box. Sound judgment, quick decision-making and the ability to generate both short- and long-term solutions that serve the flow of work and meeting deadlines.

Analytical and data-driven with good problem-solving skills - Ability to analyse insights, interpret and apply trends shaping consumer behavior today and in the future. Comprehends new information to generate insights while proactively investigating courses of action to identify feasible solutions. Develops integrated channel plans by maintaining a multi-channel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly.

Business awareness - Understanding of business principles in the media environment and how to leverage insights to identify opportunities and deliver value.

Planning and organising - Plans, coordinates, and executes functions, practices, and procedures to execute business goals and objectives, and manages time well.

Able to work under pressure - Manages, prioritises, and balances multiple and competing demands in a high-pressure, fast-moving environment.

Results and quality-focused - Sets stretch goals for self while remaining focused and working tenaciously towards meeting and exceeding expectations within quality standards.

Comfortable with change and adapting to different requests.

Strong knowledge of digital marketing channels and martech platforms

Understanding of customer lifecycle, segmentation, and personalisation

Proficiency in data analysis, testing (A/B), and campaign optimisation

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.