Brand & Growth Marketing Manager

The Focus Group; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading retail marketing firm in Cape Town is seeking an experienced Marketing Manager to oversee the strategic planning and execution of marketing initiatives. The successful candidate will have at least 5 years of experience in a retail or commercial environment, alongside strong leadership skills and brand management experience. Key responsibilities include developing marketing strategies, managing budgets, and fostering stakeholder engagement. This role offers an opportunity to impact brand awareness and drive revenue growth.

Qualifications

• Minimum 5 years’ experience as a Marketing Manager in a retail or commercial environment.
• Bachelor’s degree in marketing, Communications, or a related field (preferred).
• Proven strategic marketing and brand management experience.
• Strong leadership and team management skills.
• Excellent written, verbal, and presentation skills.
• High attention to detail and strong organizational ability.
• Proficient in Microsoft Word, Excel, and Office suite.
• Self-driven, results-oriented, and able to manage multiple projects simultaneously.

Responsibilities

• Develop and implement an annual, results-driven marketing strategy aligned with business objectives.
• Compile and manage the annual marketing budget, ensuring cost-effective execution.
• Act as primary custodian of the brand, ensuring consistent messaging across all channels.
• Plan, conceptualize, and execute annual, seasonal, and tactical promotions and events.
• Develop and implement a digital and social media strategy aligned with marketing objectives.
• Develop and execute an effective PR strategy.
• Implement tenant marketing support and onboarding initiatives.
• Conduct market research, surveys, and focus groups.

Job description

A leading retail marketing firm in Cape Town is seeking an experienced Marketing Manager to oversee the strategic planning and execution of marketing initiatives. The successful candidate will have at least 5 years of experience in a retail or commercial environment, alongside strong leadership skills and brand management experience. Key responsibilities include developing marketing strategies, managing budgets, and fostering stakeholder engagement. This role offers an opportunity to impact brand awareness and drive revenue growth.