Brand Growth & Campaign Manager

Shopritex; Cape Town; On-site; ZAR 700,000 - 950,000; Full time

Job summary

Shoprite Checkers (Pty) Ltd in Cape Town is seeking a Brand Manager to lead the Brand and Campaign plans across channels, implement strategies, and drive creative standards. The role requires aligning campaigns with commercial objectives and brand positioning while delivering measurable ROAS.

You will manage internal and external stakeholders, oversee budgets, and contribute to market insights, with hands-on experience in paid media, CRM, social, and e-commerce.

Qualifications

• Bachelor's Degree in Marketing, Business, or equivalent – (essential).
• 6+ years experience as a brand manager or similar role – (essential).
• Experience in digital marketing or marketing in retail or related business field– (essential).
• Exposure working with e-CRM – Email (Everlytic, MailChimp or similar), SMS, push notifications, and in-app messaging – (preferred).
• Experience working with paid media, targeting, and audiences – (preferred).
• Experience managing social media pages and channels – (preferred).
• Brand Management skills – Able to implement a brand plan and guidelines, measure and report on campaign effectiveness, and proactively drive brand-building initiatives.
• Passionate about the customer and obsessed with the latest consumer products and trends and making customers' lives easier.

Responsibilities

• Manage the delivery of integrated brand and campaign plans across channels
• Implement campaign strategies, including channel mix, timing, and messaging
• Act as brand custodian, driving innovation and elevating creative standards across all touchpoints
• Drive improvements in campaign execution and effectiveness
• Analyse campaign performance and evaluate outcomes against objectives
• Report on results and recommend optimisation actions
• Implement best practices for campaign execution, targeting, and measurement
• Manage campaign budgets effectively and ensure strong return on marketing investment.
• Manage relationships with internal stakeholders and external agencies
• Align campaign objectives, deliverables, timelines, and budgets
• Oversee approval processes and ensure governance compliance
• Ensure campaigns are delivered effectively and meet defined standards
• Resolve execution challenges and optimise delivery processes
• Evaluate market trends, competitor activity, and customer insights
• Contribute to development of brand and campaign strategies, alignment to objectives, customer growth and brand equity targets
• Identify opportunities to improve marketing performance
• Hands-on management of paid media, social, and CRM campaigns
• Proven track record in campaign optimisation using performance metrics (e.g. CPA, ROAS)

Skills

Brand management

Digital marketing

Retail marketing

CRM marketing

Paid media

Social media

Analytical thinking

Customer focus

Education

Bachelor's degree in Marketing, Business, or equivalent

Tools

Everlytic

MailChimp

Job description

Shoprite Checkers (Pty) Ltd in Cape Town is seeking a Brand Manager to lead the Brand and Campaign plans across channels, implement strategies, and drive creative standards. The role requires aligning campaigns with commercial objectives and brand positioning while delivering measurable ROAS.

You will manage internal and external stakeholders, oversee budgets, and contribute to market insights, with hands-on experience in paid media, CRM, social, and e-commerce.