Brand Communications Manager - FMCG Campaigns

Placements24; Bloemfontein; Hybrid; ZAR 450,000 - 750,000; Full time

Job summary

Placements24 seeks a seasoned Brand Communications Manager for a fully remote role within South Africa. Lead PR, content, social media, and ad campaigns to craft a cohesive brand voice across channels.

Craft press materials, manage media relations, collaborate with marketing and product teams, monitor sentiment, and measure impact with analytics; oversee external agencies as needed.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
• Minimum 5 years of experience in brand communications, PR, or marketing communications.
• Proven experience in developing and executing PR and communication campaigns.
• Excellent written and verbal communication skills with storytelling abilities.
• Strong understanding of media relations, social media management, and content creation.

Responsibilities

• Develop and execute integrated brand communication strategies across PR, social media, content marketing, and advertising campaigns.
• Craft press releases, media kits, and other materials to convey brand messages to target audiences.
• Build and maintain relationships with media contacts, influencers, and stakeholders.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Oversee digital content strategies to enhance brand visibility and engagement.
• Monitor media coverage and brand sentiment; respond to issues and opportunities.
• Collaborate with marketing, sales, and product teams for unified messaging.
• Measure campaign effectiveness using analytics and report insights.
• Manage external PR and advertising agencies as needed.

Skills

Brand communications

Media relations

Content creation

Storytelling

Remote work

Education

Bachelor's degree in Communications / PR / Marketing

Tools

Media monitoring services

Social media analytics platforms

Job description

About the Role

Our client, a distinguished entity within the Fast-Moving Consumer Goods (FMCG) landscape, is actively recruiting a seasoned Brand Communications Manager to drive their public relations and marketing communications initiatives. This position is entirely remote, offering a unique opportunity to manage brand messaging and engagement from the comfort of your own workspace within South Africa. The successful candidate will be instrumental in crafting compelling narratives, managing media relations, and ensuring a consistent, powerful brand voice across all communication channels. This is an exciting chance to elevate the profile of a leading FMCG brand through strategic and creative communication efforts.

Key Responsibilities

• Develop and execute integrated brand communication strategies, encompassing PR, social media, content marketing, and advertising campaigns.
• Craft press releases, media kits, and other communication materials to effectively convey brand messages to target audiences.
• Build and maintain strong relationships with media contacts, influencers, and key stakeholders.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Oversee the development and execution of digital content strategies to enhance brand visibility and engagement.
• Monitor media coverage and brand sentiment, responding proactively to any issues or opportunities.
• Collaborate with marketing, sales, and product development teams to ensure unified brand messaging.
• Measure and report on the effectiveness of communication campaigns, using analytics to inform future strategies.
• Manage external PR and advertising agencies as required.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Minimum of 5 years of experience in brand communications, public relations, or marketing communications, preferably within the FMCG industry.
• Proven experience in developing and executing successful PR and communication campaigns.
• Excellent written and verbal communication skills, with a talent for storytelling and crafting compelling messages.
• Strong understanding of media relations, social media management, and content creation.
• Proficiency with PR and communication tools, including media monitoring services and social media analytics platforms.
• Ability to work independently, manage multiple projects, and meet tight deadlines in a remote setting.
• Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
• Experience in the South African media landscape is advantageous.

Benefits

This fully remote role provides unparalleled flexibility and work-life balance. Our client offers a competitive salary, along with performance-based bonuses and comprehensive benefits. Employees will have access to professional development opportunities and cutting-edge communication tools. The chance to significantly influence the public perception and brand narrative of a leading FMCG company from anywhere in South Africa is a key attraction. Join a team that values creativity, strategic thinking, and impactful communication.