Brand Communications Manager

Placements24; LegKraal Gate; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based bonus

Medical aid

Retirement fund contributions

Job summary

Placements24 in Mahikeng, North West, is seeking an experienced Brand Communications Manager to lead strategic communications for our client’s diverse brand portfolio.

You will shape brand perception, drive consumer engagement, manage media relations, and ensure consistent messaging across channels, working closely with marketing and sales in a collaborative, office-based environment.

Qualifications

• Bachelor's degree in Marketing, Communications, PR or related field.
• Minimum of 5 years in brand management, marketing communications, or PR in FMCG.
• Proven track record in brand communication strategies.
• Excellent written, verbal, and presentation skills.
• Strong understanding of digital channels and social media.
• Experience in media relations and brand partnerships.
• Ability to work independently and in a team.
• Strong project management and organizational skills.
• Based in or able to commute to Mahikeng, North West.

Responsibilities

• Develop integrated brand communication strategies aligned with marketing objectives.
• Craft brand narratives, press releases, and marketing collateral.
• Manage media relations and influencer partnerships.
• Oversee social media strategy and content across platforms.
• Collaborate with product development and marketing for brand consistency.
• Monitor market trends and consumer sentiment.
• Plan and execute brand launches and promotions.
• Manage crisis communications and protect brand reputation.
• Measure and report campaign effectiveness.
• Support internal brand communications.

Skills

Brand strategy

Marketing communications

Media relations

Social media strategy

Project management

Presentation skills

Education

Bachelor's degree in Marketing/Communications/PR

Job description

About the Role

Our client, a prominent retail and consumer goods company based in **Mahikeng, North West**, is seeking an experienced Brand Communications Manager to lead the strategic communication efforts for their diverse portfolio of brands. This role is critical in shaping brand perception, driving consumer engagement, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a strong understanding of brand strategy, marketing communications, and media relations within the consumer goods sector. This is an office-based role, fostering close collaboration with marketing and sales teams.

Key Responsibilities

• Develop and implement integrated brand communication strategies that align with marketing objectives.
• Craft compelling brand narratives, press releases, and marketing collateral.
• Manage media relations, cultivating relationships with consumer media and influencers.
• Oversee social media strategy and content creation for all brand platforms.
• Collaborate with product development and marketing teams to ensure brand consistency.
• Monitor market trends, competitor activities, and consumer sentiment.
• Plan and execute brand launch campaigns and promotional activities.
• Manage crisis communications and protect brand reputation.
• Measure and report on the effectiveness of communication campaigns.
• Support internal communication efforts related to brand initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in brand management, marketing communications, or PR, preferably in the FMCG sector.
• Proven track record of developing and executing successful brand communication strategies.
• Excellent written, verbal, and presentation skills.
• Strong understanding of marketing principles, social media, and digital channels.
• Experience in managing media relations and building brand partnerships.
• Ability to work independently and collaboratively in a team environment.
• Strong project management and organizational skills.
• Must be based in or able to commute to **Mahikeng, North West**.
• Creative thinker with a keen eye for brand aesthetics and messaging.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package, including medical aid and retirement fund contributions.
• This office-based role in **Mahikeng** offers a stable and collaborative work environment.
• Employees benefit from opportunities for professional growth and development within a leading company in the **North West** region.
• You will have the chance to work with well-known brands and contribute significantly to their market success.
• This role is perfect for a motivated individual looking to make a tangible impact on brand perception and consumer engagement.