Brand Ambassador

Exceed Human Resource Consultants; Stellenbosch; On-site; ZAR 420,000 - 600,000; Full time

Job summary

Exceed Human Resource Consultants in Stellenbosch is seeking a passionate wine brand ambassador to represent a premium wine label across the Western Cape and to drive sales growth. You will develop strong relationships with restaurants, wine bars, retailers and hospitality partners, and plan tastings, brand activations, events, and premium customer experiences.

You will work closely with the sales team and distributors to achieve targets and secure new listings, driving premium brand positioning

Qualifications

• Grade 12 with a Diploma or Degree in Business, Commerce, Marketing, or related field.
• Cape Wine Academy or WSET certification advantageous.
• 4–5 years' experience in a sales role within the wine industry.
• Strong knowledge of premium wines and hospitality industry.
• Excellent relationship-building, networking and customer engagement skills.
• Outstanding presentation, communication and storytelling abilities.
• Strong commercial acumen with ability to identify opportunities and drive growth.
• Highly organised with excellent event planning and execution skills.
• Self-motivated, energetic and able to work independently.
• Willingness to work flexible hours and represent the brand at industry events and customer activations.

Responsibilities

• Represent a premium wine brand across the Western Cape, building brand awareness and driving sales growth.
• Develop and maintain strong relationships with restaurants, wine bars, retailers, and hospitality partners.
• Plan and host wine tastings, brand activations, events, and premium customer experiences.
• Work closely with the sales team and distributors to achieve sales targets and secure new customer listings.
• Drive premium brand positioning through menu placements, promotions, and strategic account development.
• Provide wine training and product knowledge to hospitality teams and support customers in enhancing their wine offerings.
• Monitor market trends, competitor activity, and customer insights, providing regular feedback to management.
• Coordinate promotional materials, event logistics, stock requirements, and support direct-to-consumer initiatives.

Skills

Relationship building

Networking

Customer engagement

Presentation skills

Communication

Storytelling

Event planning

Sales mindset

Self-motivation

Education

Grade 12 with Diploma/Degree in Business

Cape Wine Academy or WSET certification

Job description

Reference:11292 SJ

Consultant:Soné Johnson

Job Description:

• Represent a premium wine brand across the Western Cape, building brand awareness and driving sales growth.


• Develop and maintain strong relationships with restaurants, wine bars, retailers, and hospitality partners.


• Plan and host wine tastings, brand activations, events, and premium customer experiences.


• Work closely with the sales team and distributors to achieve sales targets and secure new customer listings.


• Drive premium brand positioning through menu placements, promotions, and strategic account development.


• Provide wine training and product knowledge to hospitality teams and support customers in enhancing their wine offerings.


• Monitor market trends, competitor activity, and customer insights, providing regular feedback to management.


• Coordinate promotional materials, event logistics, stock requirements, and support direct-to-consumer initiatives.

Qualifications:

• Grade 12 with a Diploma or Degree in Business, Commerce, Marketing, or a related field.


• Cape Wine Academy or WSET certification will be advantageous.


• 4–5 years' experience in a sales role with a proven track record in the wine industry.


• Strong knowledge of premium wines and the hospitality industry.


• Excellent relationship-building, networking, and customer engagement skills.


• Outstanding presentation, communication, and storytelling abilities.


• Strong commercial acumen with the ability to identify opportunities and drive sales growth.


• Highly organised with excellent event planning and execution skills.


• Self-motivated, energetic, and results-driven with the ability to work independently.


• Willingness to work flexible hours and represent the brand at industry events and customer activations.