FMCG Brand Activation Specialist | Hybrid Role

Placements24; Paarl; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary and incentives

Hybrid work model

Medical and retirement benefits

Professional development opportunities

Creative FMCG team

Job summary

Placements24 is seeking a Brand Activation Specialist in Paarl, Western Cape, to conceptualize, plan, and execute engaging brand experiences across in-store promotions, events, and digital activations. You will drive awareness, trial, and sales through creative consumer interactions in the FMCG space.

The role requires 2–4 years of brand activation or event marketing experience, strong project management, and the ability to manage multiple campaigns under pressure.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–4 years in brand activation, event marketing, or promotional campaigns.
• Proven experience in planning and executing successful activations.
• Strong project management, organizational, and communication skills.
• Creative with a passion for developing engaging consumer experiences.
• Ability to work effectively under pressure and manage multiple projects.

Responsibilities

• Develop and implement innovative brand activation strategies and promotional campaigns to drive consumer engagement.
• Plan and execute in-store promotions, sampling events, and point-of-sale marketing initiatives.
• Collaborate with marketing, sales, and external agencies to ensure seamless campaign execution.
• Manage project timelines, budgets, and resources for all activation activities.
• Monitor and report on the effectiveness of activation campaigns, providing insights for optimization.
• Stay abreast of the latest trends in consumer marketing and experiential activations within the FMCG sector.

Skills

Brand activation

Event planning

Campaign analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Event management platforms

Job description

Placements24 is seeking a Brand Activation Specialist in Paarl, Western Cape, to conceptualize, plan, and execute engaging brand experiences across in-store promotions, events, and digital activations. You will drive awareness, trial, and sales through creative consumer interactions in the FMCG space.

The role requires 2–4 years of brand activation or event marketing experience, strong project management, and the ability to manage multiple campaigns under pressure.