B2B Growth Marketing Lead - Campaigns, CRM & Events

The Recruitment Pig; Gauteng; On-site; ZAR 360,000 - 720,000; Full time

Job summary

The Recruitment Pig is seeking a dynamic Marketing Lead to own group marketing, brand presence, and digital channels. You will collaborate with a technical sales team to track leads, build pipeline, and drive growth across South Africa.

You will oversee campaigns, content, and trade events nationwide, while maintaining CRM data and reporting on performance. A Marketing qualification and B2B experience are essential.

Qualifications

• Qualification in Marketing, Digital Communications, or related business field.
• Proven marketing experience within a B2B environment across web, social, and email channels.
• Exposure to industrial/technical markets is an advantage.
• Hands-on skills with CRM tools, customer databases, and lead tracking.
• Strong written and verbal communication to engage clients and staff.
• Good organizational skills for campaigns, materials, and trade expos.

Responsibilities

• Oversee website, improve search rankings, and keep product catalogs fresh and accurate.
• Plan and run targeted digital campaigns across Google Ads, LinkedIn, and social channels.
• Build automated email journeys and newsletters to nurture key accounts.
• Maintain CRM databases and track leads to conversions.
• Organize trade exhibitions, client showcase days, and product launch events nationwide.
• Coordinate with sales to create brochures, case studies, and presentations.
• Track monthly digital marketing performance and report campaign results.

Skills

Digital marketing

Content marketing

Lead nurturing

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Google Analytics

Google Ads

LinkedIn Ads

Job description

The Recruitment Pig is seeking a dynamic Marketing Lead to own group marketing, brand presence, and digital channels. You will collaborate with a technical sales team to track leads, build pipeline, and drive growth across South Africa.

You will oversee campaigns, content, and trade events nationwide, while maintaining CRM data and reporting on performance. A Marketing qualification and B2B experience are essential.