B2B Marketing Lead: Brand, Growth & Strategy

Performability Recruitment (Pty) Ltd; Pinetown; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Performability Recruitment (Pty) Ltd in KwaZulu-Natal seeks a dynamic Marketing Manager to drive brand presence and lead marketing initiatives across B2B channels.

You will develop strategies, manage campaigns, optimize e-commerce, and coordinate with sales, IT, and finance to align with business goals. The role demands leadership, strategic thinking, and a track record of data-driven marketing to grow customer engagement and sales. Office-based in Pinetown with room for growth.

Qualifications

• Bachelors degree in marketing, business, or a related field.
• Desktop Publishing
• 6-8 years of marketing experience, with at least 2 years in a leadership role
• Expertise in strategic planning, communications, marketing, and media relations.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).
• Knowledge of Google Analytics, Google Ads, and SEO best practices.
• Experience in B2B e-commerce platforms (advantageous).
• Technical knowledge of social media and email marketing platforms.
• Excellent leadership, problem-solving, and analytical skills.
• Proficient in Adobe Creative Cloud programs: InDesign, Illustrator, Photoshop, AfterEffects.
• Designing promotional leaflets in InDesign
• Deep-etching images in Photoshop and saving them correctly
• Creating and editing videos and material for social media

Responsibilities

• Marketing Strategy & Brand Management
• Develop and execute marketing plans for new and existing products/brands.
• Ensure brand consistency across all marketing materials and communication.
• Manage corporate identity and brand awareness strategies.
• Conduct market research to assess trends and opportunities.
• Monitor ROI and campaign effectiveness, making data-driven improvements.
• Creative Development & Content Management
• Research, compile, and issue design briefs to the creative team, ensuring timely execution.
• Oversee creative execution from concept to final presentation.
• Maintain quality control over all creative work, ensuring alignment with budgets and objectives.
• Collaborate with the creative team to develop advertising and promotional campaigns.
• Digital & E-Commerce Marketing
• Drive the companys online strategy, optimizing SEO and Google Analytics insights.
• Oversee the B2B e-commerce platform, ensuring its success and continuous improvement.
• Manage social media marketing, email campaigns, and digital advertising efforts.
• Ensure the product library complies to online distributor standards.
• Trade & Event Marketing
• Plan, manage, and execute trade show events, industry exhibitions, and internal conferences.
• Coordinate promotional activities with external production houses, license holders, and partners.
• Ensure timely contract renewals and trademark registrations where applicable.
• Stakeholder & Team Collaboration
• Liaise with sales reps, category managers, IT, and finance to ensure marketing alignment.
• Maintain effective internal communication to keep all departments informed.
• Supervise, mentor, and introduce innovative execution methods to the creative team.
• Operations, Budget & Reporting
• Manage multiple projects from concept to completion, ensuring deadlines are met.
• Track and analyse marketing metrics, preparing monthly reports on department output.
• Ensure compliance with allocated marketing budgets and company financial guidelines.
• Collect quotes, process invoices, and liaise with external vendors for promotional materials.
• Stay updated with industry best practices by attending training and networking events.
• Authority & Compliance
• Ensure all marketing communication is accurate, relevant, and aligned with brand standards.
• Monitor and manage monthly marketing spend, keeping it within approved budgets.

Skills

Strategic planning

Leadership

Project management

Content creation

Analytics

Communication skills

B2B marketing

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Analytics

Google Ads

SEO tools

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

AfterEffects

Microsoft Office

Job description

Performability Recruitment (Pty) Ltd in KwaZulu-Natal seeks a dynamic Marketing Manager to drive brand presence and lead marketing initiatives across B2B channels.

You will develop strategies, manage campaigns, optimize e-commerce, and coordinate with sales, IT, and finance to align with business goals. The role demands leadership, strategic thinking, and a track record of data-driven marketing to grow customer engagement and sales. Office-based in Pinetown with room for growth.