B2B Marketing Manager – Logistics & Fulfilment

TFS (Takealot Fulfilment Solutions)

Wes-Kaap

On-site

ZAR 900,000 - 1,200,000

Full time

12 days ago

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Takealot Fulfilment Solutions (TFS) is seeking a Marketing Manager to lead development and execution of marketing strategies for our logistics division in Cape Town, driving brand presence, lead generation, and revenue growth.

You will collaborate with sales, operations, and senior leadership to align initiatives with business goals, manage multi-channel campaigns, and oversee content, events, partnerships, and budget to deliver measurable impact.

Qualifications

Bachelor degree in Marketing, Business Administration, Communications, or a related field.
5+ years of experience in marketing, with at least 2 years focused on B2B services, ideally within logistics, fulfilment, or a related industry.
2 years management experience.
Proven track record of successfully developing and executing marketing strategies that generate leads and increase brand visibility.
Experience managing multi-channel marketing campaigns, including digital marketing, social media, email marketing, and content creation.
Strong understanding of SEO, SEM, and analytics tools such as Google Analytics, SEMrush, or similar platforms.

Responsibilities

Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth for the division.
Collaborate with senior leadership to align marketing initiatives with business goals and overall growth objectives.
Identify market trends, customer pain points, and key opportunities to position the company as a leader in logistics and fulfilment services.
Lead brand-building efforts to enhance the visibility and reputation of TFS.
Oversee the creation of key messaging, promotional materials, and campaigns that communicate the division's value propositions effectively.
Manage public relations efforts, including media outreach and communication strategies that elevate brand awareness.
Develop and oversee the content strategy for multiple marketing channels, including the website, blog, email campaigns, digital media, and other online platforms.
Lead the creation of compelling content that resonates with target audiences, including case studies, success stories etc
Collaborate with internal teams to ensure content aligns with company values, key offerings, and marketing objectives.
Drive lead generation initiatives through digital channels such as paid search, social media advertising, and email marketing.
Develop and manage the company's social media presence across platforms like LinkedIn, Twitter, Facebook, and Instagram to increase engagement with potential clients.
Understanding of SEO strategies to enhance organic search visibility, working closely with the digital marketing team to optimize content for search engines.
Work in close partnership with the sales and operational teams to align marketing campaigns with sales objectives, ensuring lead generation efforts translate into qualified opportunities.
Develop tools and materials that support the sales team's efforts, including brochures, presentations, and case studies.
Monitor and optimize the conversion process, ensuring smooth handoffs between marketing and sales teams.
Plan and execute industry-related events, webinars, and conferences to promote the division and engage with prospective clients.
Identify and build relationships with key partners, influencers, and vendors that can support marketing initiatives.
Manage the marketing budget for the division, ensuring efficient allocation of resources to maximize ROI on campaigns.
Track spending, analyse results, and make data-driven decisions to adjust strategies and improve outcomes.