B2B Lead Generation Specialist

The Unlimited Global Business Solutions; Durban; On-site; ZAR 134,000 - 246,000; Full time

Benefits offered by this job

Group Life Plan

Life Cover

Disability Benefit

Dread Disease Cover

Funeral Cover

Job summary

The Unlimited Global Business Solutions is looking for a Lead Generation Specialist to proactively engage prospective customers from a Durban-based call centre environment, focusing on outbound calls, needs analysis, and accurate capture of lead information to support the sales and business development teams.

You will meet daily and monthly targets, work UK hours, and ensure compliance with scripts and processes.

Qualifications

• Matric or Equivalent qualification.
• Minimum 1 year proven experience in Lead Generation within a B2B setting/campaign.
• Call Centre environment sales experience in a UK Campaign is advantageous.
• Proven Sales development or Business development experience.
• Ability to work in UK hours.

Responsibilities

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
• Capture accurate customer and lead information on CRM or lead management systems.
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
• Meet or exceed daily and monthly activity and lead generation targets (calls, contacts, qualified leads).
• Comply with all scripts, processes, quality standards, and regulatory requirements.
• Maintain a high level of professionalism, energy, and resilience in a high-volume-called environment.
• Participate in coaching, training, and quality assurance sessions to improve performance continuously.

Skills

Proactive

Energetic

Target-driven

Professional

Customer-oriented

Accountability

Education

Matric or Equivalent qualification

Job description

The Lead Generation Specialist is responsible for proactively engaging potential customers to generate qualified leads for the business. Operating within a call centre environment, this role focuses on outbound calling, basic needs analysis, and accurate capture of prospective information to support sales and business development teams.

PURPOSE OF THE ROLE

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
  
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
  
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
  
• Capture accurate customer and lead information on CRM or lead management systems.
  
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
  
• Meet or exceed daily and monthly activity and lead generation targets (calls, contacts, qualified leads).
  
• Comply with all scripts, processes, quality standards, and regulatory requirements.
  
• Maintain a high level of professionalism, energy, and resilience in a high-volume-called environment.
  
• Participate in coaching, training, and quality assurance sessions to improve performance continuously.

PURPOSE OF THE ROLE

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
  
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
  
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
  
• Capture accurate customer and lead information on CRM or lead management systems.
  
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
  
• Meet or exceed daily and monthly activity and lead generation targets (calls, contacts, qualified leads).
  
• Comply with all scripts, processes, quality standards, and regulatory requirements.
  
• Maintain a high level of professionalism, energy, and resilience in a high-volume-called environment.
  
• Participate in coaching, training, and quality assurance sessions to improve performance continuously.

Requirements

QUALIFICATIONS/EDUCATION and EXPERIENCE:

• Matric or Equivalent qualification
• Minimum 1 year proven experience in Lead Generation within a B2B setting/campaign
• Call Centre environment sales experience in a UK Campaign is advantageous
• Proven Sales development or Business development experience.
• Ability to work in UK hours

CORE SKILLS AND COMPETENCIES

• Proactive and self-motivated
• Energetic and target-driven
• Professional and customer-orientated
• Adaptable to changing business needs
• Strong work ethic and accountability

Benefits

• Competitive Salary
• Attendance bonus
• Performance-based Incentives
• Career progression and promotion opportunities
• Group Life Plan (Life Cover, Disability Benefit and Dread Disease and Funeral Cover)