B2B Lead Generation Specialist

The Unlimited Global Business Solutions; Durban; On-site; ZAR 201,000 - 290,000; Full time

Benefits offered by this job

Competitive salary

Attendance bonus

Performance incentives

Career progression

Group Life Plan

Job summary

The Unlimited Global Business Solutions in Durban is seeking a Lead Generation Specialist to proactively engage potential customers and generate qualified leads for the sales and business development teams. Working in a call centre environment, you will focus on outbound calls, basic needs analysis, and accurate capture of prospective information in our CRM.

The role requires Matric and 1+ year in B2B lead generation, with UK hours advantageous.

Qualifications

• Matric or equivalent qualification.
• 1+ year of proven experience in Lead Generation within a B2B setting/campaign.
• Call Centre sales experience in a UK Campaign is advantageous.
• Proven Sales development or Business development experience.
• Ability to work in UK hours.

Responsibilities

• Outdoors outbound calls to prospective customers using provided databases and dialer systems.
• Introduce the company, its products or services, and the call purpose clearly.
• Identify and qualify potential leads based on defined criteria.
• Capture accurate lead information in CRM or lead management systems.
• Book callbacks, appointments, or referrals for senior teams when required.
• Meet or exceed daily and monthly activity and lead generation targets.
• Comply with scripts, processes, quality standards, and regulatory requirements.
• Maintain professionalism, energy, and resilience in a high-volume environment.
• Participate in coaching, training, and QA sessions to improve performance.

Skills

Proactive and self-motivated

Energetic and target-driven

Professional and customer-orientated

Adaptable to changing business needs

Strong work ethic and accountability

Education

Matric or Equivalent qualification

Tools

CRM systems

Dialer software

Job description

The Lead Generation Specialist is responsible for proactively engaging potential customers to generate qualified leads for the business. Operating within a call centre environment, this role focuses on outbound calling, basic needs analysis, and accurate capture of prospective information to support sales and business development teams.

Purpose of the role

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
• Capture accurate customer and lead information on CRM or lead management systems.
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
• Meet or exceed daily and monthly activity and lead generation targets (calls, contacts, qualified leads).
• Comply with all scripts, processes, quality standards, and regulatory requirements.
• Maintain a high level of professionalism, energy, and resilience in a high-volume-called environment.
• Participate in coaching, training, and quality assurance sessions to improve performance continuously.

Qualifications/Education and Experience

• Matric or Equivalent qualification
• Minimum 1 years' proven experience in Lead Generation within a B2B setting/campaign
• Call Centre environment sales experience in a UK Campaign is advantageous
• Proven Sales development or Business development experience.
• Ability to work in UK hours

Core Skills and Competencies

• Proactive and self-motivated
• Energetic and target-driven
• Professional and customer-orientated
• Adaptable to changing business needs
• Strong work ethic and accountability

Benefits

• Competitive Salary
• Attendance bonus
• Performance-based Incentives
• Career progression and promotion opportunities
• Group Life Plan (Life Cover, Disability Benefit and Dread Disease and Funeral Cover)